Senior Media & Digital Marketing Manager

Job not on LinkedIn

October 10

Apply Now

Receive Emails with Similar Jobs

Freudenberg Group

WebsiteLinkedInAll Job Openings

Enterprise • Recruitment • HR Tech

Freudenberg Group is a global company that has developed a specialized platform for job seekers to explore career opportunities within the company. The platform provides a job listing page with search and filter capabilities, and detailed job offer pages where users can learn more about open positions and start the application process. Freudenberg integrates third-party content such as YouTube videos and maps from Google Maps and Baidu Maps to enhance user experience on their job pages. They emphasize user privacy and session management with the use of necessary cookies to ensure security and maintain session consistency throughout the job application process.

10,000+ employees

Founded 1849

🏢 Enterprise

🎯 Recruiter

👥 HR Tech

📋 Description

• Define and lead the Omnichannel Strategy for EMEA in coordination with relevant regional and global functions. • Support and steer countries in their Omnichannel thinking and acting and ensure guidelines execution in the countries. • Give input and align EMEA Media Strategy, guidelines and KPIs with the global team. • Ensure full understanding of countries on the media strategy, collect insights and best practices and feedback into the organization; continuously crafting and reinforcing the media strategy. • Align KPIs and tracking tools with relevant stakeholders. • Track Media Efficiency for full funnel including Influencer and derive learning and recommendation. • Align media and investment strategies with countries. • Install and monitor process to ensure that all countries are following the GDPR compliance rules. • Lead social listening across countries, generate learnings and feedback into Omnichannel journey. • Stay alert to new trends, technologies, and process advancements, anticipating opportunities for innovation.

🎯 Requirements

• Degree in Business Administration or Marketing, ideally Digital/Omnichannel Management, Communication or Media management • 5-8 years of working experience, ideally similar position within a FMCG company • Proven experience in Omnichannel/Digital Marketing with strong understanding of full funnel communication, media efficiency analysis and media management • Good technical knowledge of relevant digital tools for analytics & data management • Good understanding of the overall business in terms of its goals, customers, consumers and competitors • Proven leadership skills and ability to influence, innovate, collaborate and communicate with individuals and teams (local and regional / inter/functional) • Experience from marketing/Brand Management and from a multi-national company is advantageous.

🏖️ Benefits

• Working at Freudenberg: "We will wow your world!"