GTM Systems Lead

🕒 March 24

🏄 California, Colorado – Remote

🏄 California – Remote ⛰️ Colorado – Remote

💵 $120k - $145k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

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Frontera

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2023

🤖 Artificial Intelligence

☁️ SaaS

🤝 B2B

💰 $32M Seed on 2025-03

Artificial Intelligence • SaaS • B2B

Frontera is an AI-driven clinical software company that provides AI-assisted assessment and diagnosis reporting tools and digital phenotyping for behavioral health providers. Their platform includes an Assessment Builder for ABA practitioners, a Diagnosis Builder for clinicians, and video/voice analysis tools that extract behavioral insights to speed documentation, reduce clinician burden, and accelerate access to treatment. Frontera positions its product as a clinician-focused SaaS solution validated in real-world clinics, emphasizing patient privacy, compliance, and integrations with practice management systems.

📋 Description

• Administer and maintain our CRM including objects, fields, validation rules, workflows, permissions, and reporting structures • Configure and maintain lifecycle models across: Enterprise B2B pipeline, Partner and referral driven opportunities, and Direct to parent enrollment journeys • Define and enforce stage criteria to reduce pipeline stalling and ambiguity • Maintain routing logic that supports clear ownership across SDRs, AEs, Partnerships, and CS teams • Administer and integrate systems across a modern AI native GTM stack including: CRM platform (Hubspot; Salesforce), Clay for enrichment, outbound intelligence, and workflow automation, Sales engagement platforms, Marketing automation systems, Call intelligence tools, Data enrichment providers, Attribution and analytics platforms • Ensure clean data flow between systems and eliminate manual reconciliation • Maintain documentation of system architecture and integrations • Maintain accurate lead source and channel attribution across inbound, outbound, partner, and community channels • Ensure marketing to sales handoffs are measurable and clean • Identify and resolve lifecycle and attribution errors that distort reporting • Support clear funnel visibility across both B2B and Direct to Parent motions • Build and maintain dashboards for Pipeline health and velocity, Conversion rates across enterprise and Direct to Parent funnels, Partner sourced contribution, Forecast accuracy, Reduce spreadsheet dependency across leadership, Support forecasting models and quota visibility • Build automation that reduces manual data entry and hygiene burden • Implement validation guardrails to improve data integrity • Streamline handoffs between Marketing, SDR, AE, Partnerships, and Enrollment • Support outbound automation logic and enrichment workflows within Clay • Document workflows to support onboarding and scale • Partner closely with Leadership team, Growth and Marketing, Sales and Customer Success, Partnerships, Product

🎯 Requirements

• 5 to 8+ years in Sales Operations, RevOps, GTM Systems, or Commercial Operations • Hands on CRM administration experience and sales automation systems • Experience managing modern GTM stacks including tools such as Clay • Strong understanding of lifecycle modeling and pipeline management • Experience building automation and routing logic • Comfort working directly with sales teams and improving rep productivity • Experience building forecasting infrastructure • Strong analytical skills and attention to detail • Preferred: Experience in healthcare or other regulated industries • Preferred: Experience supporting multi motion environments including B2B, D2C, and B2B2C • Preferred: Experience working in high growth or AI native environments

🏖️ Benefits

• Health benefits • 401(k) plan • 4 weeks of PTO per year • Stock options