Lifecycle Marketing Manager

🕒 April 1

🌵 Arizona – Remote

🌵 Arizona – Remote

💵 $86.6k - $100k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Fullbay

WebsiteLinkedInAll Job Openings

51 - 200 employees

☁️ SaaS

🏢 Enterprise

🚗 Transport

💰 Venture Round on 2019-05

SaaS • Enterprise • Transport

Fullbay is a comprehensive software solution designed specifically for diesel repair shops and other heavy-duty repair operations. The company offers a range of tools to streamline various aspects of shop management, including estimates and invoices, service order workflow, inventory management, and customer communication. Fullbay integrates with accounting systems for seamless bookkeeping and supports two-way texting between customers and shops. It also provides specialized repair software for fleet maintenance, mobile operations, and specific industries such as agricultural and emergency vehicles. With features like reporting, MOTOR integration for repairs, and secure cloud-based data, Fullbay aims to maximize shop efficiency and enhance profitability while contributing to safer roads.

📋 Description

• Design, execute, and optimize programs that drive engagement and conversion throughout the marketing funnel. • Leverage Marketo and complementary marketing tools to create automated, data-driven journeys. • Lead the development of nurture campaigns and build conversion experiences. • Collaborate closely with Marketing, Sales, and RevOps teams for measurable impact. • Manage multiple campaigns simultaneously while meeting tight deadlines. • Troubleshoot and resolve issues independently within Marketo programs. • Develop lifecycle strategies to engage, convert, and re-engage leads. • Act as a key contributor across Marketing, Sales, and RevOps.

🎯 Requirements

• Bachelor’s Degree in marketing, business, or related field. • 4–7+ years of experience in B2B SaaS marketing, with a focus on lifecycle, demand generation, or email marketing. • Hands-on experience using Marketo (or similar platform) to build, launch, and optimize email campaigns. • Strong understanding of funnel metrics, segmentation, and conversion optimization. • Experience with landing pages and lead capture tools (e.g., Unbounce, OptinMonster, or similar). • Demonstrated ability to analyze campaign data and identify opportunities to improve performance. • Proficiency in A/B testing and iterative campaign improvement. • Excellent written communication skills, attention to detail, and QA rigor. • Collaborative mindset and ability to work cross-functionally across marketing, sales, and operations teams. • Demonstrated experience using AI tools (e.g., ChatGPT, Claude, or similar) in day-to-day marketing workflows. • Ability to use AI to increase speed without sacrificing quality or accuracy. • Strong judgment in editing, refining, and validating AI-generated content. • Experience using AI for: Copywriting and editing, Campaign ideation, QA support, A/B testing variation.

🏖️ Benefits

• Adheres to all confidentiality and compliance regulations. • Performs other duties as assigned.