Website and CRM Campaigns Manager

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August 26

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Fullsteam

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Fintech • SaaS • B2B

Fullsteam is a leading provider of modern and scalable payments technology integrated with vertical software to offer industry-specific features and end-to-end business management systems. It delivers mission-critical infrastructure and technology, empowering a wide range of niche industries such as automotive, healthcare, recreation, and self-storage. Fullsteam's cloud-first payments technology is designed for secure, seamless integration with other vertical software, transforming how various industries conduct business. The company also offers membership and event management software for nonprofits, as well as ERP solutions for B2B markets.

1001 - 5000 employees

💳 Fintech

☁️ SaaS

🤝 B2B

📋 Description

• Manage and update five business unit websites (WordPress, other CMS platforms, and native HTML site). • Code, edit, and troubleshoot HTML/CSS directly; make functional adjustments using JavaScript as needed. • Design and develop web pages, product pages, landing pages (including third-party platforms), and microsites to support campaigns. • Manage all website forms, ensuring proper Pardot/Salesforce integration and accurate lead capture. • Oversee technical SEO, site structure, performance optimization, accessibility, and responsive design for all devices. • Act as project manager for website redesign and development projects - manage vendors, oversee wireframes and designs, and ensure brand alignment and on-time, on-budget launches. • Monitor website analytics and provide actionable performance reports. • Create and manage email marketing templates, campaigns, and landing pages for proper rendering across devices and email clients. • Build and maintain lead scoring models, nurture programs, automation workflows, and segmentation lists. • Maintain data cleanliness, contact/lead records, and field mapping. • Create dashboards and reports to measure campaign performance, lead flow, and ROI. • Ensure all website and campaign forms integrate seamlessly with Pardot and Salesforce. • Manage integrations between Pardot, websites, and third-party platforms. • Maintain and troubleshoot integrations between websites, Pardot, Salesforce, and connected tools. • Provide reporting on lead generation, conversion rates, campaign ROI, and website-to-CRM performance. • Collaborate with the sales CRM administrator for consistent data flow, lead assignment, and reporting alignment. • Monitor metrics: uptime, speed, technical performance, on-time/on-scope/on-budget delivery of projects, conversion rates, form completion rates, lead scoring accuracy, MQL/SQL quality and volume, campaign deliverability, data cleanliness.

🎯 Requirements

• Proficient in HTML and CSS; able to code and troubleshoot independently. • Comfortable working with JavaScript for functional enhancements and troubleshooting. • Proven ability to design and develop web pages, landing pages, product pages, and microsites independently, with a focus on responsive UI/UX design. • Experience with WordPress and other CMS platforms, plus direct editing of native HTML sites. • Hands-on experience with Salesforce Pardot, including automations, lead scoring, and nurture programs. • Strong understanding of technical SEO, site architecture, and performance optimization. • Proficiency with Google Analytics/GA4, Tag Manager, and other analytics tools. • Ability to create and manage dashboards, workflows, and integrations between websites, Pardot, Salesforce, and third-party tools. • Comfortable with Adobe Creative suite or similar • Knowledge of website and data security best practices and compliance/privacy laws • University degree or diploma in marketing, digital media, web development, or related field. • 5+ years of experience in website management, marketing automation, and technical integrations in a B2B environment.

🏖️ Benefits

• Medical • Extended Health and LTD plan • Dental • Vision • RRSP (with employer match) • Health Spending Account • Flexible paid time off