Growth Marketing Manager – France

🕒 March 27

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Funzy

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

🛍️ eCommerce

🛒 Retail

👥 B2C

eCommerce • Retail • B2C

<Funzy> Funzy is a German D2C brand that designs, produces and sells modular children's play furniture and accessories — most notably the Funzy Spielsofa. The company offers stylish, durable, washable, and safety-tested products (play sofas, poufs, seat sacks, climbing arches, play mats, cushions) aimed at home use and institutional settings (Kitas, schools), sold primarily through an eCommerce Shopify store across Europe. Funzy emphasizes modularity, flexible play use, certified quality, and sustainability with regional production and charitable partnerships.

📋 Description

• You are our “Entrepreneur in Residence” for France. • Your goal: make Funzy the leading brand for play furniture in the French market. • You build structures, test, optimize, and scale. • You combine strategic thinking with hands-on execution. • In short: you are responsible for growth. • Serve as the Performance & Creative Strategy interface to our Meta ad agency. • Brief new creatives based on top-selling products in Germany. • Culturally adapt creatives for the French market. • Proactively identify new content needs. • Analyze hooks, creatives, and campaign structures. • Full-stack marketing: build and execute email campaigns (Klaviyo). • Build a structured CRM for France. • Identify and establish initial strategic partners and influencers. • Ensure our Shopify store is not only translated but fully localized. • Optimize user journeys and conversion rates. • Adapt product texts, ad copies, and email flows. • Ensure a consistent brand experience. • Daily analysis of key KPIs (ROAS, CPA, hook rate). • Derive clear action recommendations. • Identify patterns and scaling opportunities. • Independently handle customer support in the initial phase. • Identify customer pain points. • Create SOPs for future team structures. • Document all processes as a basis for scaling. • Full KPI ownership for ROAS and new customer acquisition in France. • Ensure error-free, market-appropriate customer touchpoints. • Build a scalable growth playbook. • Prepare and structure a future local team.

🎯 Requirements

• Business-fluent in French and German; native French preferred • 2–3 years of experience in performance marketing, ideally in a D2C or e-commerce environment • Strong understanding of Meta ads, creatives, and conversion optimization • Experience with Shopify and email marketing tools (e.g., Klaviyo) • Analytical thinking and data-driven decision-making • High level of ownership and an entrepreneurial mindset • Willingness to be hands-on and contribute operationally

🏖️ Benefits

• Insight into the exciting world of a fast-growing e-commerce startup with significant room to shape the business • An inspiring company culture characterized by an innovative spirit, flat hierarchies, direct communication, and fast decision-making • Direct collaboration with one of the founders • Modern working setup: access to a shared office desk, MacBook, flexible working hours, and the option to work from home • Memorable team events that strengthen cohesion and add variety • Attractive employee discounts for you, plus exclusive benefits for family & friends