Creative Strategist – Performance Creatives

🔥 4 minutes ago

🇩🇪 Germany – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎨 Creative Strategist

👻 Ghost score 15%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Fusskleidung E-Commerce GmbH

WebsiteLinkedInAll Job Openings

11 - 50 employees

🛍️ eCommerce

👗 Fashion

🛒 Retail

eCommerce • Fashion • Retail

Fusskleidung E-Commerce GmbH is a D2C brand specializing in leisure and hiking shoes. With over 500,000 satisfied customers, it has evolved from a start-up to an established lifestyle company and is recognized as one of the fastest-growing e-commerce firms in Germany.

📋 Description

• Continuously analyze creative performance and identify products, approaches, and formats that require optimization. • Develop new creative concepts for paid social campaigns—from hooks, angles, and sales logic to proof, offers, and CTAs. • Analyze existing winners and develop targeted iterations, adaptations, and new testing approaches. • Create clear briefs for designers, video editors, and creators, and define the strategic direction for execution. • Guide creatives from the initial idea through production to strategic approval. • Evaluate performance results jointly with the media buying team and derive concrete creative actions. • Ensure a continuous mix of new approaches, winner iterations, and creatives that safeguard existing revenue drivers. • Continuously develop creative learnings and recurring success principles. • Work closely with Performance Marketing, Design, Video Editing, and creators. • Take ownership of creatives from the initial concept through the next iteration.

🎯 Requirements

• Completed degree, for example in Marketing, Media Management, Communication Studies, E-Commerce, Digital Marketing, Business Administration with a focus on Marketing, or a comparable field. • Relevant professional experience in Creative Strategy, Performance Marketing, Paid Social, Content Marketing, or a comparable digital marketing environment. • Understanding of how performance creatives are structured, including hooks, angles, sales logic, proof, offers, and different creative mechanics. • Ability to analyze performance data and derive concrete creative ideas, tests, and iterations from it. • Strong understanding of target audiences, advertising messages, and persuasive sales communication. • Ability to create clear, actionable briefs for designers, video editors, and creators. • Structured and reliable working style, with the ability to manage multiple creatives and production processes simultaneously. • Analytical and creative thinking. • Ability to work independently, take responsibility for results, and proactively drive initiatives forward. • Pragmatic mindset, openness to direct feedback, and an interest in helping develop the Creative function over the long term. • Work samples showcasing performance creatives, UGC concepts, or creative briefs are welcome, if available.

🏖️ Benefits

• Visible impact: Your creative concepts will be used directly in our paid social campaigns and will have an immediate impact on performance and growth. • Clear ownership: You will take responsibility for a defined area, with genuine accountability for results and significant creative freedom. • Autonomy instead of micromanagement: You will receive clear goals and the necessary framework—how you achieve them is up to you. • Direct, honest feedback: Feedback here is clear, objective, and focused on improvement—with no office politics. • Structured working environment: You will work with clear processes, established workflows, and a structured creative pipeline. • Professional development: You will have the opportunity to develop your expertise, take on new topics, and gradually expand your area of responsibility. • Flexible working: Work 100% remotely or from our office in Andernach—the result matters, not the location. • Work equipment: You will receive high-quality Apple equipment for productive work. • €50 tax-free non-cash benefit, for example for shopping, sports, Wellpass / Urban Sports Club, or employee savings contributions. • 30 days of vacation. • Company pension plan.