Director of Product

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FYUL

1001 - 5000 employees

🛍️ eCommerce

☁️ SaaS

🤝 B2B

eCommerce • SaaS • B2B

FYUL is a merged on-demand manufacturing and technology company formed from Printful and Printify that powers brands, creators, and entertainment companies to design, produce, and sell merchandise globally. It provides a technology platform and fulfillment network (including the Snow Commerce end-to-end merchandise solution) that enables businesses to launch and scale merch with on-demand production, fulfillment, and commerce integrations.

📋 Description

• Define and lead a compelling product strategy aligned with company goals and customer needs, translating it into clear priorities, roadmaps, success metrics, and execution plans. • Own product outcomes across the full customer journey, ensuring the organization delivers measurable impact on activation, conversion, retention, monetization, engagement, customer satisfaction, and long-term customer value. • Identify the highest-leverage opportunities to help merchants create, sell, manage, grow, and monetize more effectively, while also improving the buyer experience and transaction quality. • Balance short-term business impact with long-term platform scalability, customer experience quality, and strategic differentiation. • Develop a strong understanding of market trends, customer behavior, competitive dynamics, commerce workflows, and emerging technology shifts. • Lead the AI transformation agenda for the pillar, defining where AI can create step-change improvements in customer value, productivity, automation, and business performance. • Partner with engineering, data, design, research, operations, legal, and business stakeholders to ensure AI initiatives are technically feasible, ethically sound, measurable, and aligned with customer trust. • Set a high bar for customer understanding, product discovery, experimentation, and evidence-based decision-making. • Create clarity and focus across a complex product area by establishing strong planning, prioritization, communication, and decision-making mechanisms. • Act as a senior product leader across the company, aligning product direction with various teams such as engineering, design, and marketing.

🎯 Requirements

• Extensive product leadership experience in a high-growth technology, SaaS, marketplace, e-commerce, commerce infrastructure, creator tools, or platform business. • Proven ability to lead complex product areas with multiple customer journeys, stakeholders, systems, and business objectives. • Strong strategic thinking with the ability to translate company goals and customer needs into focused product direction and measurable outcomes. • Experience driving business impact across metrics such as activation, conversion, retention, monetization, engagement, LTV, GMV, revenue per customer, customer satisfaction, or operational efficiency. • Strong AI product judgment, including the ability to identify valuable AI use cases, separate hype from real customer value, validate AI opportunities, and partner effectively with technical teams. • Deep understanding of product discovery, experimentation, analytics, customer research, and outcome-based product management. • Excellent cross-functional leadership skills, with the ability to influence senior stakeholders, align teams, and make clear decisions in ambiguous environments. • Strong people leadership skills, including coaching product managers, developing product leaders, setting expectations, and building high-performing teams. • Strong communication skills, with the ability to simplify complexity, articulate strategy, explain trade-offs, and create alignment at executive and team levels. • High ownership, strong business judgment, customer empathy, and comfort operating in a fast-changing environment.

🏖️ Benefits

• Stock options • An opportunity to work remotely or in a modern and welcoming office in Riga • Flexible working hours (start your day as late as 11 AM) • Private health insurance • 2 extra paid days off to focus on your mental or physical well-being • 1 extra paid day off to celebrate a Birthday or any other celebration of your choice • Internal and external learning opportunities • Access to mentorship, internal meetups, and hackathons, both on-site and online • Free and healthy lunch if you work from the Rīga office • Design and order your own merch using our platforms with an employee discount • Exciting team-building events and parties you’ll never forget!

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