Market Research Principal Analyst, AI

October 30

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G2

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B2B • SaaS • Marketplace

G2 is a business software review platform that provides insights to potential buyers through over 2. 5 million real user reviews. The platform covers a wide range of software categories including project management, video conferencing, e-commerce platforms, CRM, AI chatbots, and many more. G2 empowers businesses to discover and compare software options to make informed purchasing decisions. It serves as a resource for marketers, sales professionals, IT and finance departments to optimize their software investments. Additionally, G2 offers solutions for software vendors to enhance their profiles and reach more buyers.

501 - 1000 employees

Founded 2012

🤝 B2B

☁️ SaaS

🏪 Marketplace

📋 Description

• Serves as a SME on emerging AI technology and how it is shaping other B2B software markets. Develops an authoritative view on AI and a deep understanding of what software buyers need to know to make informed buying decisions. • Principals on the Market Research team are primarily focused on engaging with software vendors and supporting revenue team colleagues in explaining new markets, trends, and anything related to their subject matter area(s). • Principals will own and continuously evolve a research roadmap for their SME focus area(s). Principals will identify new markets that have emerged and require a new category to be created, or existing categories to be adjusted, in G2’s taxonomy. • Collaborates with the rest of the G2 Product R&D and market facing teams to develop and deliver new types of research offerings. • Be a trusted advisor to team members with different experience from your own. Aid them in expanding their expertise, encourage their growth, and listen & share feedback.

🎯 Requirements

• 7+ years of market research, analyst or experience in researching trends in how AI is shaping B2B software • Bachelor’s degree, preferably in related discipline - or equivalent, relevant work experience • Experience in designing, implementing, and deploying surveys while leveraging best practices in questionnaire development, sampling methodology, and branching logic to ensure high data quality and actionable insights. • Have a curiosity and desire to dig deep into trends and topics, making them accessible to software buyers • Extremely strong presentation and communication skills • Strong writing, secondary research and listening skills • Fast learner who can work independently • Proven ability to work on multiple projects simultaneously and meet deadlines • Focused on identifying problems with creative solutions • Ability to work cross functionally across different departments to deliver impact

🏖️ Benefits

• Flexible work • Ample parental leave • Unlimited PTO