Marketing Specialist – Campaigns & Sales Support

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GBC Group GmbH

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IT Services • Enterprise • Compliance

GBC Group GmbH is an interdisciplinary company offering tailored solutions around digital transformation. Their expertise spans IT services and solutions, such as finding the right IT strategy, digitalizing and automating processes, ensuring data protection and compliance, comprehensive IT security, and cloud strategy. GBC Group also supports IT outsourcing, designing modern work environments, and implementing business applications, aimed at optimizing and enhancing collaboration and efficiency within businesses. Their services are not only focused on transforming businesses digitally but also on maintaining proven methodologies while embracing modern concepts and technologies. As part of their broader mission, GBC Group provides specialized M&A support for IT companies, ensuring better market access and securing future growth.

501 - 1000 employees

🏢 Enterprise

📋 Compliance

📋 Description

• Strategic campaign planning & performance marketing – planning, implementing and continuously optimizing performance marketing campaigns (e.g., Google Ads, LinkedIn, Meta) for data- and KPI-driven lead generation • Development of SEO and SEM strategies to sustainably increase the visibility of GBC Group brands • Lead generation, funnel optimization & KPI management – delivering high-quality leads to Sales and monitoring all activities across the funnel • Creation and analysis of all relevant KPIs (e.g., CPL, conversion rates, number of qualified leads, pipeline impact) • Deriving clear recommendations for action to improve efficiency and performance • Content & conversion marketing – developing conversion-focused content such as educational articles, whitepapers, and other assets to support lead conversion • Design, creation and maintenance of all landing pages • Customer marketing & brand loyalty – planning and executing customer retention measures such as events, customer success stories, use cases and testimonials • Close collaboration with Sales & Executive Management – jointly defining leads, prioritizing target groups and continuously optimizing lead quality.

🎯 Requirements

• Degree in Business Administration with a focus on Marketing or a comparable qualification with relevant further training • Several years of professional experience in digital marketing, ideally in an IT environment • Experience with performance campaigns, landing page creation, tracking/analytics and reporting of relevant KPIs • Strong creative skills and pronounced analytical abilities • Team player with excellent communication skills • Advantageous: specialization in areas such as e‑mail automation or marketing automation, as well as strong technical understanding • Willingness to travel occasionally to locations of our subsidiaries

🏖️ Benefits

• Remote work where feasible with flexible working hours • Training and certification programs for personal and professional development • 30 days of annual leave