Strategic Design Lead

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November 23

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GCG Official

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Aviation • eCommerce • Food Services

GCG Official is a premier provider of aviation support and culinary services. They specialize in enhancing travel experiences through services like airport lounges, dining options, airline catering, and ground handling. With a presence across Latin America and the Caribbean, GCG Official focuses on creating personalized and memorable connections in the travel and food industries, aiming to optimize processes and elevate customer satisfaction.

5001 - 10000 employees

🛍️ eCommerce

📋 Description

• Lead the development, governance, and improvement of corporate visual identity in alignment with the company’s vision and positioning. • Develop and govern brand systems, guidelines, and toolkits for consistent implementation in all regions. • Design and deliver brand training programs and workshops to build brand literacy, drive adoption, and promote cross-departmental alignment. • Develop restaurant branding concepts, including naming, logos, brand books, renderings, and experiential frameworks. • Oversee trade marketing materials and brand deployment for new openings. • Guide the visual integration of branding in physical spaces. • Develop high-impact marketing and communication assets aligned with brand standards. • Lead and design creative concepts for internal, external, and digital campaigns. • Partner with the Strategic Communications Manager to ensure narrative and visual coherence in all campaigns. • Lead the visual identity for all internal communications. • Manage the end-to-end production process for audiovisual pieces. • Manage multiple concurrent projects, ensuring adherence to timelines, budgets, and quality standards. • Cultivate and maintain strong relationships with high-performing internal stakeholders.

🎯 Requirements

• 10+ years in strategic branding, graphic design, and creative direction in multinational environments • Master's degree in graphic design, with additional studies or expertise in Creative Direction, Advertising, Marketing, Comms or related fields • Proven experience building brands from scratch: naming, branding systems, visual identity, and B2C concepts • Proven portfolio in audiovisual production, covering video, animation, and digital formats • Experience leading internal and external creative campaigns at regional or global scale • Must be a plus to have experience working with Latam and Caribbean countries. • Technical Expertise Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects) • AI tools for design and video (Midjourney, Runway, Synthesia, etc.) • Figma, motion graphics, video editing tools. • Knowledge of UX/UI and digital content design. • Bilingual: Spanish and English. • Strong stakeholder management with the ability to build and maintain effective, trust-based relationships. • Proven capability to lead end-to-end projects with autonomy, structure, and accountability. • Sharp problem-solving skills and sound judgment to address challenges with clarity and focus. • Ability to remain composed under pressure while sustaining high-quality execution. • Strong emotional intelligence and interpersonal maturity to manage complex situations with sensitivity and presence.

🏖️ Benefits

• Professional development opportunities • Equipment allowances