Director, Strategy and Market Intelligence – Light Commercial Microenterprise

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🔥 0 minutes ago

🐎 Kentucky – Remote

🐎 Kentucky – Remote

⏰ Full Time

🔴 Lead

🧐 Strategy

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GE Appliances, Recreational Living

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 1907

👥 B2C

🛒 Retail

B2C • Retail

GE Appliances, Recreational Living, is a leading provider of home and lifestyle appliances. The company offers a wide range of products including refrigerators, ranges, dishwashers, microwaves, washers, dryers, air conditioners, and small appliances like blenders, coffee makers, and more. GE Appliances focuses on delivering innovative and energy-efficient solutions for modern homes, featuring smart technology and sophisticated designs. The company is committed to enhancing everyday living with appliances that combine style and functionality.

📋 Description

• Build and lead the Light Commercial microenterprise’s market intelligence capability • Analyze market size, vertical segmentation, replacement cycles, installed-base trends, and emerging technology shifts across commercial buildings • Track competitor portfolios, channel approaches, pricing strategies, spec behavior, and innovation roadmaps • Produce clear, executive-ready insights through dashboards, reports, and leadership briefings • Identify, size, and prioritize new commercial verticals including schools, offices, retail, restaurants, gyms, urgent care, and medical offices • Assess customer needs, economics, decision processes, and channel pathways unique to each vertical • Maintain zero distance to the customer through field visits, VOC, jobsite observations, interviews with specifying engineers, mechanical contractors, reps, distributors, and building owners • Translate customer insight into actionable recommendations for product strategy, pricing, promotional strategy, channel design, and market entry into new verticals • Own the market and competitive components of NPI business cases, especially as they relate to new verticals and applications • Communicate insights clearly and persuasively through executive-ready briefings, dashboards, and narratives that translate analytical findings into practical business guidance

🎯 Requirements

• Bachelor’s degree in Business, Marketing, Economics, Finance, Data Analytics, or related field with strong directly relevant experience; or equivalent experience • 10+ years of relevant experience in market intelligence, strategy, product marketing, commercial analytics, product management, or related business analysis roles • Experience developing insights from market sizing, segmentation, forecasting, competitive intelligence, and customer research • Experience influencing cross-functional decisions across areas such as Product, Sales, Marketing, and Finance • Experience supporting growth strategy, investment decisions, or new product/business case development • Preferred: Experience in commercial HVAC, water heating, building products, building systems, or adjacent industrial/commercial markets • Preferred: Experience researching or supporting go-to-market decisions across channels, specifiers, contractors, distributors, and building owners/operators • Preferred: MBA or other advanced degree in a relevant business, technical, or analytical field • Preferred: Experience using market research, forecasting, dashboarding, or business intelligence tools.

🏖️ Benefits

• Up to 25% ongoing travel • Flexible work arrangements