Director of Global Marketing

Job not on LinkedIn

November 26

Apply Now

Receive Emails with Similar Jobs

GE HealthCare

WebsiteLinkedInAll Job Openings

Healthcare • Medical Technology • Pharmaceuticals

GE HealthCare is a leader in precision care, dedicated to providing innovative technologies and integrated solutions that enhance healthcare services. As a stand-alone company, it focuses on imaging, ultrasound, and healthcare IT, empowering clinicians and improving patient outcomes through advanced medical technologies and personalized care solutions. With a significant investment in research and development, GE HealthCare aims to transform healthcare by making hospitals more efficient and therapies more precise.

10,000+ employees

Founded 1892

💊 Pharmaceuticals

📋 Description

• Develops and implements a coherent growth strategy for the SI business. • Defines and develops the global marketing plan for the business, including value proposition, positioning, segmentation, marketing mix, and aligning marketing execution across all geographies and market segments. • Owns and drives the Marketing Commercial Activation process in all product segments within the business segment. • Drives commercialization of NPIs and installed base programs into the regions. • Creates portfolio positioning, pricing & targeting to achieve market share growth objectives. • Partners with Region Product Marketing and Learning & Development teams to produce and at times deliver product sales training programs for the Product Sales Specialists. • Leads and coordinates strategic planning processes for the business segment. • Integrates with the necessary supporting functions to enable the success of global marketing plans including Marketing communications, Market and competitive analysis and the development of a digital strategy. • Gains customer insights and understands customer wants, needs and problems; evaluates the portfolio versus customer needs and competitive actions to identify opportunities. • Creates and drives global segmentation strategy and processes to target stronger value propositions for the business market segments. • Develops and leads team of marketing professionals. • Develops and manages processes and programs to increase customer awareness, preference, and purchase intent (e.g., demand generation campaigns). • Partners with commercial leaders to drive stronger commercialization plans. • Assesses portfolio competitiveness globally across regions and segments, current and future. • Actively solicits and shares competitive intelligence. • Owns global strategy for trade shows, show sites and customer visits.

🎯 Requirements

• Bachelor’s Degree in Marketing, Business Administration, Biosciences, or related disciplines • 15+ years marketing/commercial experience • at least 10+ years of product marketing experience • 5+ years of direct people management experience • 5+ years of experience leading global teams • 3+ years of experience in field or region product marketing experience, to include go to market launch and/or pricing experience. • Excellent oral and written communications skill • Healthcare product/industry acumen • Ability to travel 40% of the time.

🏖️ Benefits

• medical • dental • vision • paid time off • 401(k) plan with employee and company contribution opportunities • life insurance • disability insurance • accident insurance • tuition reimbursement