Middle Growth Marketing Specialist – META

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Genesis Tech

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Enterprise • Media • Education

Genesis Tech is a Ukrainian co-founding IT company that partners with top entrepreneurs in Central and Eastern Europe to build global tech businesses. Known as one of the most powerful tech teams in Ukraine and the CEE region, Genesis Tech has succeeded in publishing applications utilized by millions around the globe, with 400 million downloads worldwide. The company develops a range of tech products across various fields, including education, social discovery, dating, and health & fitness, integrating creative authoring with advanced AI technology. Genesis Tech is dedicated to enhancing the quality of life by creating fast-growing products, participating in cyber security, and spearheading educational initiatives. It's recognized for its entrepreneurial management structure and its influence in the tech industry.

1001 - 5000 employees

🏢 Enterprise

📱 Media

📚 Education

💰 Series B on 2015-01

📋 Description

• Gain expertise in overseeing multi-million-dollar budgets across various paid marketing channels, such as Meta Ads; • Develop, oversee, and optimize advertising campaigns on Meta Ads; • Utilize tools like Amplitude and Tableau for precise tracking ad results; • Thoroughly analyze, measure, and compile reports for all campaigns, forming a well-informed perspective on takeaways, future steps, and potential enhancements; • Continuously monitor and maintain essential performance metrics within paid sources; • Ensure optimal allocation of resources by consistently refining campaigns based on insights gathered from various A/B tests encompassing creatives, targets, and other strategic elements; • Collaborate with creative team to create and approve creative and promotional assets.

🎯 Requirements

• 2+ years of work experience in a similar position; • Your English level is Upper-Intermediate+; • Experience in conducting A/B testing and gathering information from it; • Your exceptional problem-solving skills are driven by a creative and analytical mindset; • You possess a genuine enthusiasm for data analysis and interpretation. • Would be a plus: • Experience in working with Google, TikTok and other traffic sources; • Copywriting skills: Able to write strong texts in order to improve ad performance; • Experience with analytical tools - Tableau, Amplitude.

🏖️ Benefits

• Take advantage of the flexibility to work from anywhere in the world; • Work from the comfort of your home or from one of our offices in Kyiv or Warsaw. The choice is yours! • Enjoy 20 annual vacation days and unlimited sick leave, all covered by the company; • Don't worry about getting the right equipment, we've got you covered if necessary; • Stay healthy with access to a corporate doctor online, and health insurance options in Ukraine or a fixed amount towards insurance abroad after your probation period; • Keep learning with our extensive corporate library, internal online meetings, and lectures; • Grow your skills with our training compensation program; • Take advantage of our supportive corporate culture, including assistance with relocation, advice on legal stay abroad, housing support, and help for third-country nationals; • Have fun with our online events and team-building activities!