Senior Manager, Integrated Marketing

🔥 10 minutes ago

🏄 California – Remote

🏄 California – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

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Geneo

WebsiteLinkedInAll Job Openings

51 - 200 employees

💄 Beauty

🧘 Wellness

Beauty • Wellness

Geneo is a company that specializes in health and beauty treatments with a focus on innovative skincare solutions. The company is known for its Glo 2 Facial, a treatment designed to exfoliate, nourish, and transform skin using advanced technologies such as Oxfoliation™ and LUX ultrasound. Geneo was created through the collaboration of Lumenis and Pollogen, combining expertise in aesthetics technology and skincare innovation. The company's treatments aim to rebalance beauty by enhancing skin health from the inside out.

📋 Description

• Leads the strategy and execution of Geneo LLC’s full funnel marketing engine • Oversees brand storytelling, organic and paid growth, earned media, and revenue-driving digital programs • Creates cross channel cohesion and directs a hybrid team of in-house talent and external specialists • Builds and leads the annual integrated marketing plan across brand, growth, content, social, PR, influencer, and paid media • Owns development and governance of Geneo’s brand narrative, positioning, voice, and messaging architecture • Directs quarterly content pillars that serve both providers and consumers • Guides content direction across web, email, sales collateral, campaigns, and national events • Manages PR partner and press strategy, ensuring industry coverage • Oversees paid search, paid social, programmatic, and performance campaigns • Builds dashboards and reporting for Leadership to assess performance across the funnel • Partners with Product and Operations to ensure smooth customer experience and inventory planning.

🎯 Requirements

• 5–7 years of experience in content marketing, brand strategy, or digital storytelling • Demonstrated ability to lead content initiatives across digital channels with measurable business impact • Excellent written and verbal communication skills; adept at crafting messaging for a variety of audiences and channels • Strong understanding of digital marketing performance metrics and attribution • Experience with editorial calendars, campaign planning, and performance reporting • Ability to work collaboratively in a fast-paced, cross-functional environment • Familiarity with tools such as CMS platforms, HubSpot, project management tools, AI writing assistants, and analytics dashboards • Experience in the skincare, beauty, or wellness industry strongly preferred.

🏖️ Benefits

• full health benefits, that’s medical, dental, vision, FSAs, and HSAs • Basic Life/AD&D and Long-Term Disability coverage at no cost to you • 401(K) plan with an employer match • facials