Global Digital Marketing Manager

🔥 9 hours ago

🇨🇴 Colombia – Remote

⏳ Contract/Temporary

🟠 Senior

🔴 Lead

🌐 Digital Marketing

👻 Ghost score 10%

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Logo of Generation

Generation

51 - 200 employees

Founded 2015

📚 Education

🤝 Non-profit

🌍 Social Impact

Education • Non-profit • Social Impact

Generation is a mission driven non-profit focused on training the next generation of diverse leaders in the progressive, civic, and social impact data community. They offer a variety of online and in-person training programs tailored to equip students with essential skills in data visualization, data engineering, and progressive data analysis. Their initiatives aim to empower individuals from marginalized communities and enhance their capabilities to impact democratic processes and social movements through data literacy.

📋 Description

• Support the marketing ecosystem, data, and campaigns for Generation • Support the design, implementation, and management of the global marketing strategy • Leverage data, operations, content, insight, and technology to drive strategy, performance, and sustainable growth • Provide direct marketing support for Ghana, Colombia, and the USA • Engage affiliate countries to discuss needs, requirements, solutions, training, and other support • Support marketing automation and campaigns using Insider • Support content and campaigns • Support existing marketing strategies through data analysis using Google Analytics, Power BI, and Staff Portal • Build and optimize marketing funnels to generate leads, improve conversions, shorten engagement cycles, and maximize wins • Translate data insights into actions supporting decision-making, country marketing teams, and leadership • Support rollout of the marketing technology stack • Support technology tools and integration and information flow between tools, including Insider • Work with country teams to improve processes and increase efficiency • Ensure knowledge sharing and effective communication across the team • Collaborate with Communications, Partnerships, Data & Impact, Digital, PDS, employer engagement, and other stakeholders

🎯 Requirements

• Minimum of 10 years of experience in Marketing, including Marketing and/or Sales Operations Management • High-energy self-starter able to learn quickly and work in a changing environment • Thorough understanding of B2B and B2C marketing processes • Prior experience building globally integrated marketing campaigns accounting for regional, industry, and audience variances • Ability to conceptualize and develop global marketing programs for regional execution • Experience with Google Analytics, Insider, and marketing automation solutions • Data-driven, technically savvy, analytical, and strong in defining processes, with examples to demonstrate this • Qualitative and quantitative analytical skills for collecting and reporting metrics and identifying trends or issues • Outstanding communication skills and ability to work independently and as part of a team • Proven ability to influence and collaborate with multiple stakeholders in a complex, matrixed organization • Fluency in spoken English required; an additional language is a plus • Ability to work with cross-functional teams and balance multiple projects and stakeholders • Flexibility through changes and evolving demands • Passion for data, quality control, and efficiency • Curiosity about new marketing trends • Commitment to diversity, equity, and inclusion • Strong commitment to Generation's mission • English CV required for application

🏖️ Benefits

• Fixed-term contract for up to 3 months, ending December 24, 2026 • Remote work arrangement • Opportunity to contribute to a global nonprofit mission focused on economic mobility • Work with global teams spanning APAC to the Americas • Exposure to global marketing strategy, operations, content, data, insight, and technology • Collaboration with cross-functional teams and international stakeholders

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