Storytelling Associate – Social Media Manager

🕒 May 11

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Genesis Orthopedics & Sports Medicine

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2000

⚕️ Healthcare Insurance

💊 Pharmaceuticals

🧘 Wellness

Healthcare Insurance • Pharmaceuticals • Wellness

Genesis Orthopedics & Sports Medicine is an orthopedic care provider that offers a comprehensive range of services, including orthopedic surgery, physical therapy, and urgent care for sports injuries. With multiple locations throughout Chicago, Genesis prides itself on providing accessible and high-quality care, having treated over 40,000 patients and receiving over 90% five-star reviews. They utilize advanced medical technologies such as MRI scans and Platelet-Rich Plasma (PRP) injections, and they also offer virtual physical therapy services to ensure that patients receive the best possible health outcomes.

📋 Description

• Design at Scale With AI • Canva AI — Magic Design, Magic Write, text-to-image, and Brand Kit — to produce on-brand graphics, carousels, educational posts, and campaign assets faster than any traditional design workflow • Build and maintain a Canva Brand Kit for Genesis so every visual asset — from Instagram Stories to LinkedIn headers — is consistent, professional, and instantly reproducible • Adobe Firefly and Adobe Express for AI-generated imagery, text effects, and rapid asset creation that doesn’t require a full Creative Cloud subscription or a dedicated designer • Figma AI for content templates, visual systems, and design specs that keep the brand tight across every platform and format • Build and Design With AI • Replit AI to design and prototype lightweight web-based content assets — custom landing pages for campaigns, interactive patient education tools, shareable microsites, and branded digital experiences — without needing a dedicated developer or agency • Build simple branded web assets that live beyond the feed: a “meet the surgeons” page, a campaign hub, a patient story gallery — things that extend the Genesis content universe past what Instagram and TikTok can hold • Produce and Edit Video With AI • CapCut AI for rapid short-form video editing, auto-captions, and trend-native formats built for TikTok and Reels • Runway for AI video generation, background removal, and visual effects that elevate raw clinical footage • HeyGen or Descript for AI voiceover, talking-head video creation, and transcript-based editing that makes long surgeon interviews instantly clippable • Opus Clip or similar tools to automatically identify the best moments from long-form content and turn them into short-form clips • Own the Channel Strategy • Run Instagram, TikTok, YouTube Shorts, Facebook, and LinkedIn with a clear, platform-native growth strategy for each • Use AI scheduling and analytics tools — Buffer AI, Later, or Metricool — to post smarter, not just more • Know why something works on TikTok versus Reels versus Shorts — and engineer content accordingly • Build Repeatable Systems • Develop AI-assisted production workflows so the content operation scales as the practice does • Build template libraries, prompt libraries, and editorial calendars that make great content reproducible — not just occasional • Track what’s working with analytics and refine your approach continuously • Engage the Community • Respond to comments, build a following, and make Genesis a brand people in Chicago actually want to follow • Experiment constantly — new tools, new formats, new trends; if you have a pitch, we want to hear it

🎯 Requirements

• You’re early in your career but ahead of most people in two ways simultaneously: you understand how content travels on the internet, and you’ve already built AI tools into how you make it. • You’ve made videos people watched. • You’ve designed graphics people shared. • You have a point of view. • And you know how to use AI to make that point of view go further. • You’re fluent in the AI creative stack. Canva AI, Replit, Runway, CapCut AI, Descript, Adobe Firefly — these aren’t tools you’ve heard of. They’re tools you use. • You know what each one is good for, where the limits are, and what’s worth trying next. • You can build lightweight web assets. With Replit AI, you can spin up a simple campaign page, a branded microsite, or a patient story hub — and you’ve done something like it before. • You have platform fluency, not just platform familiarity. Hooks, retention curves, algorithmic triggers, optimal timing — this is how you think, not just terminology you know. • You’re a systems builder. You don’t just make great content once. You build the workflow that makes it reproducible. AI tools are infrastructure, not novelty. • You’re hungry. This is a ground-floor opportunity to build a real audience for a brand that genuinely deserves one — using a creative toolkit that most healthcare brands haven’t even started to figure out.

🏖️ Benefits

• Competitive salary for an early-career content role • Real creative autonomy — no generic health tips, no 47-step approval chains • Access to a clinical environment most content creators will never get inside • Subscriptions and budget for the AI tools you need to do the job right • A brand with an actual mission that makes the content matter • Room to grow as the practice and Foundation scale