CRM and Digital Marketing Coordinator

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Genius Solutions

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1992

☁️ SaaS

🤝 B2B

🏢 Enterprise

SaaS • B2B • Enterprise

Genius Solutions is a software company that provides Genius ERP, a manufacturing-focused cloud ERP designed for small-to-mid-sized manufacturers. Its platform integrates engineering, production planning, shop-floor control, inventory and purchasing, accounting, CRM/sales, analytics, and REST API integrations, plus AI/automation features. The company also offers implementation, training, consulting, and customer support to help manufacturers streamline estimating, job costing, scheduling, and financial visibility to improve throughput and grow their businesses.

📋 Description

• Campaign execution • Design and execute email campaigns and marketing workflows • Manage segmentation and campaign lists • Coordinate campaign content and landing pages • Ensure campaign tracking and UTM parameters are correctly configured • Marketing automation and CRM • Manage HubSpot workflows, forms, and automations • Maintain CRM data integrity and structure • Manage lifecycle stages and lead routing • Keep marketing contact records up to date • Marketing data and reporting • Track campaign performance and marketing KPIs • Create and maintain marketing dashboards • Monitor funnel conversion metrics • Ensure marketing attribution is accurate • Data and contact management • Enrich contacts and companies using ZoomInfo • Maintain data quality through regular audits and clean-ups • Support creation and segmentation of ABM lists • Strategic support • Act as an operational marketing partner to the Revenue Director • Support marketing experiments and optimizations • Contribute to continuous improvement of marketing systems and processes

🎯 Requirements

• 3–5 years of experience in digital marketing, marketing operations, CRM management, or a related role • Experience with HubSpot or a similar marketing automation platform • Good understanding of CRM systems and marketing data • Experience creating email workflows and marketing campaigns • Fluency in French (spoken and written) required; functional English depending on the nature of our activities and clientele • Strong Excel and spreadsheet skills • Strong attention to detail and data quality • Experience with ZoomInfo or similar data enrichment tools (an asset) • Knowledge of UTM tracking and marketing attribution (an asset) • Familiarity with B2B marketing funnels (an asset)

🏖️ Benefits

• A flexible remote work environment • Competitive compensation based on experience and qualifications • Opportunity to join a growing company where your ideas and contributions are valued • A collaborative and stimulating work environment • Opportunities for professional development and growth • Opportunity to work on impactful projects for an international client base • And much more...