Freelance Digital Marketing Specialist

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Gen Plus Group

WebsiteLinkedInAll Job Openings

201 - 500 employees

📱 Media

Media • Advertising • PR

Gen Plus Group is a global independent group of agencies that delivers meaningful impact to brands, businesses, and people through holistic communications. The group combines the strategic expertise of a hub of strategists, marketeers, and digital PR experts with top-tier storytelling and global film production. This ensemble of teams leverages the power of creative disruption and representation to excel in various domains, redefining expectations in advertising, communication, digital production, talent management, and social media. Gen Plus Group aims to unlock potential through integrated campaigns and strategic communications embodying the 'Power of Gen Plus'.

📋 Description

• Own digital campaigns end to end, from initial strategy and set-up through to launch, day-to-day management, and ongoing optimisation. • Build full-funnel campaigns across paid search, paid social, display, email, and retargeting that drive acquisition, engagement, and revenue. • Plan campaign structures, audiences, budgets, bidding, and tracking before anything goes live, and know exactly why each lever is set the way it is. • Run continuous A/B testing on creative, copy, audiences, and bids, using the results to sharpen performance. • Set up, launch, and manage campaigns across Google Ads (Search, Display, Performance Max, YouTube), Meta Ads (Facebook & Instagram), and LinkedIn Ads from scratch. • Manage and optimise all live ad accounts, adjusting targeting, bids, budgets, and creative to hit and beat CPA and ROAS targets. • Own conversion tracking and pixel/tag set-up (Google Tag Manager, Meta Pixel, conversion APIs) so every campaign is measured accurately. • Write sharp, high-performing ad copy, landing page copy, email sequences, and social content tailored to each channel and audience. • Carry out keyword research to find the highest-performing, highest-intent terms and continually refine based on what's actually converting. • Use SEMrush for keyword research, competitor analysis, SEO opportunities, and campaign planning (prior hands-on SEMrush experience is essential). • Manage CRM and lead workflows, segmentation, lead scoring, nurture sequences, and email automation, to convert and retain customers. • Use Apollo for prospecting, list building, data enrichment, and outbound lead generation (prior hands-on Apollo experience is essential). • Monitor performance metrics and KPIs (CTR, CPC, CPA, ROAS, LTV, conversion rate) and report clearly to stakeholders with insight, not just numbers. • Use analytics tools (Google Analytics / GA4, Adobe Analytics, Looker Studio, or similar) to track, measure, and improve performance. • Turn data into decisions, optimising creative, targeting, and bidding to maximise ROI and proactively flag opportunities to do better. • Research and segment audiences to identify the customer groups that matter most. • Use the targeting capabilities across each platform to deliver personalised, relevant messaging to the right people. • Work closely with internal teams to keep marketing aligned with wider business goals, and bring fresh thinking to the table, not just execution.

🎯 Requirements

• 5+ years in digital marketing with a focus on performance marketing, ideally in a B2B and/or agency environment. • A proven track record of building, running, and optimising successful campaigns across multiple channels. • Essential hands-on experience with Apollo (prospecting, enrichment, outbound lead gen). • Essential hands-on experience with SEMrush (keyword research, competitor analysis, SEO). • Hands-on experience setting up and managing Google Ads, Meta Ads Manager, and LinkedIn Ads from scratch. • Strong copywriting skills and the ability to research and select high-performing keywords. • Experience managing CRM, email automation, and lead nurture workflows. • Strong analytical skills and confidence with tools like Google Analytics / GA4, Adobe Analytics, or similar. • Solid understanding of A/B testing, conversion tracking, and optimisation tools and methods. • Excellent communication skills, able to present complex data and ideas clearly and turn them into action. • Strong project management skills, comfortable juggling multiple priorities and deadlines in a fast-paced environment.