
201 - 500 employees
Founded 1992
🍽️ Food & Beverage
✈️ Travel
🏨 Hospitality
Food & Beverage • Travel • Hospitality
Gérard Bertrand Wines is a prominent winemaker based in the South of France. Renowned for its biodynamic wine practices and commitment to sustainability, the company produces a diverse range of wines from various appellations including Corbières-Boutenac, Terrasses du Larzac, and Minervois La Livinière. With a long family history in winemaking, Gérard Bertrand focuses on revealing the unique terroirs of Southern France and promoting their wines globally. The brand offers an extensive selection of wines, subscriptions, and gift boxes, and features wine tourism experiences at its estates.
🔥 2 minutes ago
🗣️🇩🇪 German Required
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201 - 500 employees
Founded 1992
🍽️ Food & Beverage
✈️ Travel
🏨 Hospitality
Food & Beverage • Travel • Hospitality
Gérard Bertrand Wines is a prominent winemaker based in the South of France. Renowned for its biodynamic wine practices and commitment to sustainability, the company produces a diverse range of wines from various appellations including Corbières-Boutenac, Terrasses du Larzac, and Minervois La Livinière. With a long family history in winemaking, Gérard Bertrand focuses on revealing the unique terroirs of Southern France and promoting their wines globally. The brand offers an extensive selection of wines, subscriptions, and gift boxes, and features wine tourism experiences at its estates.
• Open, develop and manage strategic off-trade accounts in Germany, with potential scope expansion to neighboring markets • Work closely with distributors and internal teams to accelerate distribution, visibility and sustainable growth of the Gérard Bertrand portfolio • Win new business with national and regional retail chains, specialist wine retailers, department stores, cash & carry operators and other off-trade key accounts • Develop selected strategic on-trade accounts such as major hotel, restaurant or hospitality groups when opportunities arise • Manage the full business-development cycle, including prospecting, proposals and tenders, negotiations, listings, commercial conditions, assortment and pricing strategies • Build annual activation plans from launch through performance review • Use market intelligence, customer insights and sales data to identify growth opportunities and build business cases • Monitor sales, distribution, promotional performance and profitability • Coordinate with distributor key-account teams to ensure strong execution • Develop direct relationships with customer decision-makers • Represent Gérard Bertrand at key meetings, trade fairs and strategic events
• Strong affinity with wine and proven commercial experience in the German off-trade market; wine and spirits experience strongly preferred • Proven experience in Key Account Management with national or regional off-trade chains (wine category) • Strong understanding of the German retail environment, buying structures and commercial negotiation processes • Excellent negotiation, presentation and closing skills, with the ability to build compelling proposals and long-term customer partnerships • Fluent German (preferably native) and fluent English • Based in Germany with easy access to major business hubs, and willing to travel frequently across Germany and potentially neighboring markets • Good understanding of French and German business cultures • Knowledge of French language • Bachelor’s or Master’s degree in Business, Sales, Marketing or equivalent professional experience • Confident and credible with buyers, senior decision-makers and distributor partners • Winner mentality and strong drive for sustainable growth
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