Creative Marketing Specialist – RnD

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Headway EdTech

201 - 500 employees

📚 Education

👥 B2C

🧘 Wellness

💰 Corporate Round on 2019-01

Education • B2C • Wellness

Headway EdTech is a company that focuses on educational technology, providing a platform for users to read or listen to book summaries. It aims to help individuals achieve personal growth and self-development by offering concise knowledge derived from best-selling nonfiction books. Users can enjoy curated content tailored to their goals such as building wealth, achieving happiness, and improving productivity. Headway EdTech positions itself as a convenient solution for learners to gain insights on the go, integrating seamlessly into everyday routines.

📋 Description

• Generate creative hypotheses based on user research, market trends, and performance data. • Develop concepts and scripts for video, static, and interactive creatives. • Prepare clear briefs for designers and actors/UGC creators to execute efficiently. • Analyze test results (A/B & experiments), extract insights, and iterate on the approach. • Stay on top of trends across social platforms, the advertising industry, and broader culture. • Participate in workshops and brainstorms with team leads and cross-functional partners. • Document experiments (what worked/what didn’t).

🎯 Requirements

• 1+ year of experience in performance marketing (SMM, Content Producer, UGC Creator, Creative Marketing Specialist, Creative Producer). • Solid grasp of performance marketing fundamentals and the role creative plays in driving results. • Idea generation mindset: produce unconventional ideas and frame them as testable hypotheses. • Structured, systematic work style with strong organization and follow-through. • Analytical thinking: comfortable with marketing metrics, experimentation, and large data sets. • Critical evaluation skills: assess concepts, identify potential, and improve them based on data. • English level B2 or higher.

🏖️ Benefits

• Work within an ambitious team on a socially impactful education product. • An office with a reliable shelter, generators, satellite internet, and other amenities. • Access to our corporate knowledge base and professional communities. • Personal development plan. • Compensation for English language learning, external training, and courses. • Medical insurance and full sick leave compensation. • Company doctor and massage in the office. • Sports activities: running, yoga, boxing, and more. • Corporate holidays: we go on a week-long holiday to rest and recharge twice a year. • Supporting initiatives that help Ukraine.

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