Digital Marketer – E-commerce

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Agent

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1 - 10 employees

Great talent is global 🌏 - We help you hire top-tier, specialty, and senior talent globally.

📋 Description

• Own and execute the company's email marketing strategy using Klaviyo, including campaigns, automations, and customer lifecycle flows. • Build and optimize email sequences such as welcome flows, abandoned cart recovery, post-purchase journeys, win-back campaigns, and promotional campaigns. • Monitor email marketing performance and continuously improve KPIs such as revenue per recipient, conversion rates, click-through rates, and customer retention. • Support customer acquisition initiatives across paid e-commerce channels. • Assist with TikTok Shop strategy, product launches, and marketplace growth opportunities. • Coordinate influencer outreach and partnership campaigns. • Manage and optimize social media marketing initiatives across platforms including Instagram, Facebook, and TikTok. • Collaborate on website improvements, merchandising strategy, and conversion rate optimization efforts. • Analyze campaign performance and provide recommendations based on data and customer insights. • Research and test emerging growth channels and digital marketing opportunities.

🎯 Requirements

• Minimum of 3 years of experience in digital marketing, preferably within e-commerce or direct-to-consumer brands. • Strong hands-on experience with Klaviyo or similar email marketing platforms. • Proven success managing email campaigns and automated customer lifecycle flows that drive measurable revenue. • Experience working with Shopify or other e-commerce platforms. • Understanding of customer acquisition, retention, and e-commerce marketing metrics. • Experience with paid social advertising or other paid acquisition channels. • Strong analytical skills with the ability to interpret data and optimize campaign performance. • Excellent written communication skills and attention to detail. • Ability to work independently in a fast-paced remote environment.