Script Writer – Hindi, Ad Campaigns

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Lokal

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

📱 Media

🏪 Marketplace

🌍 Social Impact

💰 $12M Series A on 2021-10

Media • Marketplace • Social Impact

Lokal is a trusted hyperlocal platform dedicated to empowering local communities in Bharat. Founded in 2018, the platform offers a range of services including local news, classifieds, job postings, and matrimony. Designed for India’s diverse linguistic population, Lokal is available in multiple regional languages. It connects users to their local community through timely updates and job opportunities while allowing businesses to advertise effectively to reach their target audience. With over 40 million users, Lokal plays a crucial role in the everyday life of its users, enhancing connectivity and community engagement.

📋 Description

• Create compelling short-form scripts (under 60 seconds) with strong storytelling flow. • Translate content from Regional Language to English and English to Regional Language. • Write sharp, attention-grabbing hooks to maximize engagement and retention. • Craft platform-specific content for Instagram, YouTube, Facebook, and other channels. • Analyze ad metrics (CTR, watch time, drop-off rates) to refine creative strategy. • Collaborate closely with video editors, designers, and creative strategists to bring ideas to life. • Translate copy ideas into strong visual narratives and impactful storytelling sequences. • Identify and adapt to emerging content and creative trends. • Simplify complex ideas into relatable and emotionally resonant content. • Constantly read and watch diverse content (books, short films, ads) to expand creative vocabulary and visual literacy. • Provide creative inputs during production to ensure content quality and tone consistency.

🎯 Requirements

• Any Bachelor’s degree. • 1–3 years of experience in content writing, scriptwriting, or copywriting (preferably digital/video content). • Proven ability to write short-form content with a strong storytelling structure. • Strong command over Regional Language and English (written and spoken). • Deep understanding of Indian audiences and cultural nuances. • Familiarity with digital metrics and performance-based storytelling. • Must bring their own laptop to perform day-to-day tasks.