Substance
Recruitment • Enterprise • HR Tech
Substance is a recruitment company focused on providing efficient and cost-effective talent acquisition solutions. By using a technology-driven approach, Substance enables businesses to hire top talent at significantly reduced costs, offering up to 70% savings on recruitment fees. The company specializes in connecting employers with high-caliber candidates across various industries, emphasizing a global talent pool from regions such as Eastern Europe, India, Indonesia, Latin America, South Africa, the Philippines, and Vietnam. Substance's flexible hiring model includes options for on-site, remote, and fractional talent, catering to the diverse needs of businesses aiming to build their dream teams without the hefty price tag. They serve markets including the US, Canada, Japan, Saudi Arabia, and more, with a focus on industries such as Energy, Retail, and Financial Services.
SEO, Google & Meta Ads Specialist
Job not on LinkedIn
May 14
Substance
Recruitment • Enterprise • HR Tech
Substance is a recruitment company focused on providing efficient and cost-effective talent acquisition solutions. By using a technology-driven approach, Substance enables businesses to hire top talent at significantly reduced costs, offering up to 70% savings on recruitment fees. The company specializes in connecting employers with high-caliber candidates across various industries, emphasizing a global talent pool from regions such as Eastern Europe, India, Indonesia, Latin America, South Africa, the Philippines, and Vietnam. Substance's flexible hiring model includes options for on-site, remote, and fractional talent, catering to the diverse needs of businesses aiming to build their dream teams without the hefty price tag. They serve markets including the US, Canada, Japan, Saudi Arabia, and more, with a focus on industries such as Energy, Retail, and Financial Services.
📋 Description
• Substance is searching for a talented SEO, Google & Meta Ads Specialist to join our client’s growing team. • In this role, you will be responsible for developing and implementing effective SEO strategies and managing paid advertising campaigns on Google and Meta platforms. • Your expertise will be crucial in enhancing our online visibility, driving traffic, and generating leads through innovative digital marketing tactics. • SEO Strategy Development: Create, implement, and optimize SEO strategies that increase organic search rankings and improve overall website performance. • Keyword Research: Conduct thorough keyword research and competitive analysis to identify opportunities for content optimization and traffic growth. • Content Optimization: Collaborate with content creators to ensure all website and marketing materials are optimized for SEO and align with best practices. • Google Ads Management: Develop, manage, and optimize Google Ads campaigns (Search, Display, Remarketing) to achieve targeted KPIs and maximize ROI. • Meta Ads Management: Oversee and optimize advertising campaigns on Meta platforms (Facebook and Instagram) to enhance brand awareness, engagement, and conversions. • Performance Analysis: Monitor, analyze, and report on SEO and advertising performance metrics, providing actionable insights for continuous improvement. • Stay Current: Keep up with industry trends, algorithm updates, and best practices in SEO, Google Ads, and Meta Ads to ensure our strategies remain competitive.
🎯 Requirements
• Proven experience in SEO and managing Google Ads and Meta Ads campaigns. • Strong understanding of SEO best practices, tools, and techniques. • Familiarity with PMAX, Google Analytics, Google Search Console, and various SEO tools (e.g., SEMrush, Moz, Ahrefs). • Analytical mindset with the ability to translate data into actionable strategies. • Excellent written and verbal communication skills. • Detail-oriented and capable of managing multiple projects and deadlines. • Knowledge of HTML, CSS, and website development is a plus. • Ability to work independently and collaboratively in a team environment. • Bachelor's degree in Marketing, Business, or a related field is preferred.
🏖️ Benefits
• Performance Bonus • Remote working • Potential for future career growth within the company
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