Online Demand Creation Specialist, AI Strategist

🔥 13 minutes ago

🇪🇸 Spain – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🤖 Artificial Intelligence

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GE Vernova

WebsiteLinkedInAll Job Openings

10,000+ employees

💼 Consulting

📦 Logistics

🏭 Manufacturing

Consulting • Logistics • Manufacturing

GE Vernova is a leader in the energy sector with over 130 years of experience, dedicated to electrifying the world while decarbonizing it. The company offers a broad portfolio of energy solutions including gas, hydro, nuclear, and wind power technologies, aimed at providing reliable, affordable, and sustainable energy. With a strong focus on innovation, GE Vernova plays a significant role in reducing the carbon footprint of global power systems and supports the transition to net-zero emissions by 2030.

📋 Description

• Lead global campaign planning, execution, and optimization for the Software and Controls Solutions business segment • Develop the overall business approach and standards for software and controls campaigns, including integrated web messaging • Align resources to drive efficiency and collaboration and support sales pipelines for key business initiatives • Lead AI-driven production across the OXI campaign team • Identify, develop, and implement AI tools and processes that accelerate campaign production while maintaining quality and consistency • Design and implement AI-enabled workflows, standard work, governance frameworks, and quality review checkpoints • Develop training and reusable resources for self-service adoption of AI-assisted production • Lead the end-to-end online campaign lifecycle, including strategy, setup, content creation, promotional planning, execution, analysis, and optimization • Execute campaigns across SEM, display, email, social, and paid media • Collaborate with the content team on omnichannel campaign content, including landing pages, web personalization, webinars, email, and promotions • Measure, analyze, and report campaign performance against goals and benchmarks • Monitor digital analytics against KPIs and translate insights into actionable recommendations • Support digital strategy growth through external benchmarking and communication of emerging AI and automation trends

🎯 Requirements

• Advanced experience in Marketing and Demand Creation • Knowledge comparable to a University degree alongside professional achievements • Ability to drive multi-channel marketing campaigns for a global B2B company from strategy to execution • Capability to design and implement AI and automation tools that improve marketing workflows, speed, and scalability across a team • Understanding of digital analytics platforms such as Tableau and Adobe Analytics • Experience with marketing tools such as Salesforce, Marketo, and SmartSheets • Expertise in email planning and digital paid media execution, such as AdWords and LinkedIn • Data-driven optimization skills • Keen interest in emerging AI capabilities, digital marketing trends, and continuous operational improvement • Fluency in English

🏖️ Benefits

• Performance-based rewards • Wellbeing programs for you and your family • Career development and continuous development support • People leader and trusted mentor support • Opportunities to move across teams and functions • Healthy work-life balance support • Relocation assistance not provided

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