Email & WhatsApp Marketing Specialist

🕒 May 24

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GF-ecom

WebsiteLinkedInAll Job Openings

1 - 10 employees

🛍️ eCommerce

☁️ SaaS

🔌 API

eCommerce • SaaS • API

GF-ecom is a SaaS platform that automates e-commerce advertising by syncing Shopify store data with Google Ads to create, manage, and optimize campaigns in real time. It synchronizes product prices and availability, tracks conversions and ROI, and provides AI-driven campaign optimization and automated workflows for lifecycle and bid management. The service connects via the Google Ads API with secure OAuth access and is designed to streamline advertising and product listing operations for online retailers.

📋 Description

• You'll own our dual-channel marketing strategy: managing email campaigns and WhatsApp messaging to drive repeat purchases, recover abandoned checkouts, increase average order value, and build customer loyalty in the fashion space. • Design & execute email campaigns that segment audiences, test messaging, and convert browsers into buyers • Manage WhatsApp marketing flows using Klaviyo, promotional sequences, and customer re-engagement campaigns • Monitor & report critical metrics to optimize performance continuously • A/B test subject lines, copy, timing, and offers to maximize open rates, click rates, and conversions • Collaborate with the team on seasonal changes and special promotions • Identify trends & opportunities in customer behavior to inform strategy

🎯 Requirements

• 2+ years in email marketing for fashion/ecommerce dropshipping or similar non-branded retail • Proven WhatsApp marketing experience – campaigns, flow setup, customer engagement sequences • Deep familiarity with Klayvio • Data-driven mindset – you live by metrics and use them to make your own decisions • Self-starter mentality – ability to work independently, solve problems, and take ownership • Experience with other email platforms (Substack, ConvertKit) (nice-to-have) • Basic understanding of SMS marketing or push notifications (nice-to-have) • Experience scaling campaigns across seasonal peaks (nice-to-have) • Portfolio or case studies showing campaign performance (nice-to-have)

🏖️ Benefits

• Competitive salary (commensurate with experience) • Full remote flexibility • Access to all marketing tools & data you need • Direct feedback on your performance & impact • Clear onboarding with SOPs, templates, and training • Opportunity to grow as we scale into a manager position with the responsibility to manage multiple e-mail marketing/Whatsapp marketing experts. • A lovely Filipino team (our first team meet-up will take place in 1 week)