Principal Product Marketing Manager – Application Security

5 hours ago

Apply Now

Receive Emails with Similar Jobs

GitLab

WebsiteLinkedInAll Job Openings

Artificial Intelligence • Enterprise • SaaS

GitLab is the most comprehensive AI-powered DevSecOps platform, offering tools for automated software delivery, security, and compliance throughout the software development lifecycle. It provides solutions across areas such as AI-assisted development, continuous integration/continuous deployment (CI/CD), source code management, and vulnerability management. GitLab aims to simplify and accelerate software delivery by uniting development, security, and operations on a unified platform. It is particularly recognized for its AI code assistants and has been named a leader in the Gartner Magic Quadrant™ for DevOps Platforms, making it a preferred choice for many enterprises.

1001 - 5000 employees

Founded 2014

🤖 Artificial Intelligence

🏢 Enterprise

☁️ SaaS

💰 Secondary Market on 2020-11

📋 Description

• Lead the positioning, narrative, and go-to-market strategy for GitLab’s security solution set across Application Security, Software Supply Chain Security, Security Risk Management, and Compliance. • Partner with Product Management, Sales, Customer Success, and Engineering to understand customer needs, validate market problems, and translate them into clear messaging, revenue plays, and launch priorities. • Build and continuously refine compelling positioning and messaging for GitLab’s security offerings, including persona-specific content for security, compliance, and engineering leaders, as well as buyer, influencer, and user personas. • Define and execute go-to-market plans for new and existing security capabilities, ensuring launches are timely, impactful, and tightly aligned with sales, field marketing, and digital marketing motions. • Serve as a subject matter expert for security within Product Marketing, synthesizing analyst feedback, market trends, competitive insights, and customer proof points into differentiated narratives and proof of value. • Create and maintain high-impact sales enablement materials such as pitches, playbooks, FAQs, objection-handling guides, and business value / total cost of ownership assets that help scale security-focused sales motions. • Establish and expand GitLab’s external thought leadership in security by supporting and driving speaking engagements, content programs, and other opportunities that highlight our market leadership. • Coach and mentor other Product Marketing Managers, driving cross-functional collaboration and process improvements that elevate Product Marketing’s impact on GitLab’s overall objectives and key results.

🎯 Requirements

• Extensive product marketing experience owning complex, technical products from discovery through launch, ideally in B2B SaaS for Application Security, Software Supply Chain, Compliance, or related domains. • Proven experience with security and DevSecOps products, with practical exposure to capabilities such as static application security testing, software composition analysis, secret detection, dynamic application security testing, or security risk management. • Deep understanding of key security and DevSecOps personas, including security leaders, security engineers, compliance leaders, and developers, and how they evaluate, purchase, and adopt security solutions. • Experience working with large B2B customers and translating their security, compliance, and operational needs into clear positioning, differentiated messaging, and scalable go-to-market strategies. • Ability to synthesize qualitative feedback, product usage data, win/loss analysis, and market research into clear, actionable messaging frameworks, segmentation, and revenue plays. • Strong written and verbal communication skills, with the ability to explain complex security concepts and architectures to both technical and non-technical audiences through presentations, content, and enablement materials. • Familiarity with Agile and DevOps workflows across the software development lifecycle, enabling you to connect GitLab’s security capabilities to customer use cases and build compelling value propositions. • Openness to learning, with transferable skills from related areas such as AI-powered security features, compliance frameworks, or other application security techniques, and a self-directed approach to staying current on industry trends.

🏖️ Benefits

• Benefits to support your health, finances, and well-being • Flexible Paid Time Off • Team Member Resource Groups • Equity Compensation & Employee Stock Purchase Plan • Growth and Development Fund • Parental leave • Home office support