Defence Marketing Specialist

🕒 April 16

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Logo of GKN Aerospace

GKN Aerospace

10,000+ employees

Founded 1759

🚀 Aerospace

Aerospace • Manufacturing • Defense

GKN Aerospace is a leading global tier one supplier of airframe and engine structures, landing gear, electrical interconnection systems, transparencies, and aftermarket services. With over 32 manufacturing locations in 12 countries, GKN Aerospace serves more than 90% of the world’s aircraft and engine manufacturers, specializing in the development and delivery of advanced aerostructures and engine systems for both commercial and defense markets. The company has a strong commitment to sustainability and innovation, continually seeking to be the most trusted partner in the aerospace industry with a rich heritage and cutting-edge technology.

📋 Description

• Develop the end‑to‑end GTM strategy in support of Business Development for the new defence product. • Conduct thorough market, competitor, and customer analysis. • Define clear value propositions and USPs grounded in customer needs. • Create engaging, accurate, and compliant marketing literature. • Develop compelling digital content. • Produce sales enablement materials. • Design and deliver demonstration aids. • Support BD with live demonstrations, exhibitions, trade shows, and customer events. • Ensure all materials reflect security, export control, and brand guidelines. • Work closely with engineering and product management to translate technical features into clear operational benefits. • Partner with Business Development to align messaging with customer engagement strategies. • Coordinate with external agencies, design teams, and stakeholders. • Monitor market trends, competitor activities, and customer requirements. • Provide regular updates to leadership on GTM progress, campaign performance, and market intelligence. • Recommend adjustments to strategy based on insight, feedback, and ongoing evaluation.

🎯 Requirements

• Proven experience in B2G or defence/dual use product marketing. • Strong capability in developing GTM strategies for technical or mission critical defence products. • Excellent written and verbal communication skills. • Demonstrated experience creating high quality marketing collateral. • Confidence leading cross functional teams. • Proficiency with standard marketing tools. • UK Security Check (SC) essential. • Understanding of defence procurement cycles, MOD/European defence agency requirements, and secure communications (desirable). • Experience supporting live demonstrations or trade show activity (desirable). • Knowledge of export control and classified material handling frameworks (desirable). • Background in engineering, defence technology, or adjacent domains (desirable). • UK Developed Vetting (DV) advantageous (desirable).

🏖️ Benefits

• Competitive salary dependent on experience. • Company car allowance £5,500pa (pro rata). • Industry Leading Pension Scheme = we’ll match your contributions up to 8% on a 1 : 1.5 basis. • Life Assurance 8 x salary. • 25 days holiday + bank holidays. • Flexible working hours including the ability to finish at 12noon on a Friday. • Income protection. • Shopping discounts. • Cycle To Work Scheme. • Employee Assistance Programme. • Virtual GP Clinic for you and immediate family. • A collaborative, dynamic working environment. • Learning and development opportunities.

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