Copywriter

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🔥 0 minutes ago

🇵🇱 Poland – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📝 Copywriter

👻 Ghost score 10%

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Logo of Global University Systems

Global University Systems

10,000+ employees

Founded 2003

📚 Education

👥 B2C

Education • B2C

Global University Systems is a global network of higher education institutions that delivers accessible, digital-first and industry-relevant learning across a wide range of disciplines. The group operates and partners with universities and educational platforms to offer thousands of courses, a large student and alumni base, and a strong research focus that keeps curricula current; it emphasizes sustainability and social impact through ESG initiatives and global partnerships. Global University Systems supports student recruitment and professional outcomes through academic and recruitment partnerships while maintaining a presence across campuses and online.

📋 Description

• Develop compelling and creative copy for organic and paid mediums, including social media, PPC, SEO, print and digital campaigns, and email journeys • Ensure consistency in tone, style, and voice across platforms and institutions • Utilize technology and AI tools to enhance the copywriting process while applying human creativity where necessary • Align written content with company goals and marketing strategies • Monitor content and copywriting trends and implement best practices • Coordinate with marketing teams to maintain a content calendar • Ensure content considers diversity, equity and inclusion • Contribute to regular content audits and recommend improvements based on metrics and analysis • Assist in managing relationships with internal brand partners • Maintain quality control, brand alignment, and error-free copy • Undertake additional duties as requested by the line manager • Comply with Group values, code of conduct, equality and diversity, health and safety, and safeguarding policies

🎯 Requirements

• Undergraduate level or equivalent work experience • Significant (5+ years) experience in creative copywriting for multiple channels, including social media, PPC, SEO, content marketing and PR • Demonstrated experience (2+ years) in a team-oriented environment • Strong research and analytical skills • Understanding of emerging technologies impacting copywriting, including generative AI, automation tools, and data analytics • Strong project management skills • Excellent communication and interpersonal skills • Proven experience working collaboratively with an international team • Strong problem-solving skills and strategic and creative thinking • Expertise in Microsoft Office, particularly Word and PowerPoint • Fluency in English with excellent writing and editing skills • Portfolio demonstrating writing abilities and creative skills • Demonstrated passion for the educational space • Experience with SEO tools such as SEMRush and Ahrefs • Experience with social media management tools such as Buffer and Hootsuite • Experience with content management systems such as WordPress • Experience in digital marketing, including SEO, social media advertising and content marketing • Digital marketing qualification desirable • Writing qualification desirable

🏖️ Benefits

• Fully remote work arrangement • Consultancy agreement • Equal opportunities employer

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