Performance Marketer, Paid Search Focus

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🕒 June 25

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GLOBALTALENT

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 10+

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

GLOBALTALENT is a leading human resources and employment management service provider in China, established in 2004. The company focuses on integrating the art of recruitment with technology, providing high-standard talent solutions. GLOBALTALENT helps Fortune 500 companies and rapidly growing businesses to identify, recruit, and hire top talent, thereby winning the talent acquisition game. With over 300 client partnerships and more than 3,000 successful projects, GLOBALTALENT is renowned as a reputable recruitment agency across Asia. Known for its professional expertise, GLOBALTALENT has developed an industry-leading knowledge management and talent tracking system that combines professional skills with AI technology to streamline the talent search process. The company's expertise spans various sectors including life sciences, pharmaceuticals, technology, finance, and consumer goods.

📋 Description

• Plan, manage, and optimize Google Ads (Paid Search) campaigns while supporting paid media initiatives across Meta and LinkedIn. • Own keyword strategy, bidding strategies, and search intent optimization to drive high-quality candidate acquisition. • Test and experiment with emerging advertising platforms such as Reddit, X (Twitter), and TikTok. • Own the complete lifecycle of paid campaigns, including targeting, creative briefing, testing, optimization, reporting, and ongoing improvements. • Partner closely with the Creative and Content teams to develop and continuously improve high-performing ad creatives. • Monitor and optimize performance using KPIs such as CPL, CPA, and ROAS. • Analyze campaign performance and transform data into actionable recommendations. • Stay up to date on platform updates, algorithm changes, advertising trends, and industry best practices. • Continuously A/B test headlines, creatives, landing pages, audiences, and calls-to-action to maximize conversion rates. • Build and maintain performance dashboards and communicate campaign insights to leadership.

🎯 Requirements

• 3–6 years of hands-on experience managing Google Ads (Paid Search) campaigns, with additional experience across Meta and/or LinkedIn Ads. • Strong understanding of keyword research, search intent, bidding strategies, match types, and conversion optimization. • Proven success improving campaign performance while reducing acquisition costs. • Strong analytical mindset with experience using Google Analytics, Looker Studio, Mixpanel, or similar reporting tools. • Comfortable managing and scaling paid advertising budgets across multiple channels. • Experience collaborating with creative teams to develop high-converting advertising assets. • Familiarity with emerging advertising platforms such as Reddit Ads, X Ads (Twitter), or TikTok Ads. • Highly autonomous, organized, and comfortable working in a remote-first environment. • Proven experience running B2B paid media campaigns, with a strong emphasis on lead generation and performance marketing. • Experience managing and optimizing campaigns across multiple international markets, regions, or global audiences.

🏖️ Benefits

• Competitive salaries • Long-term career opportunities • Opportunity to work with innovative companies across Europe and the United States