Senior Product/Marketing Analyst

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November 23

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GLOBALTALENT

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Recruitment • HR Tech • Artificial Intelligence

GLOBALTALENT is a leading human resources and employment management service provider in China, established in 2004. The company focuses on integrating the art of recruitment with technology, providing high-standard talent solutions. GLOBALTALENT helps Fortune 500 companies and rapidly growing businesses to identify, recruit, and hire top talent, thereby winning the talent acquisition game. With over 300 client partnerships and more than 3,000 successful projects, GLOBALTALENT is renowned as a reputable recruitment agency across Asia. Known for its professional expertise, GLOBALTALENT has developed an industry-leading knowledge management and talent tracking system that combines professional skills with AI technology to streamline the talent search process. The company's expertise spans various sectors including life sciences, pharmaceuticals, technology, finance, and consumer goods.

51 - 200 employees

Founded 10+

🎯 Recruiter

👥 HR Tech

🤖 Artificial Intelligence

📋 Description

• Analyze product usage, user behavior, and marketing campaign performance with a focus on business impact, growth, and revenue optimization. • Collaborate with product managers and marketers to define commercial metrics, design and execute A/B or multivariate experiments, and translate results into actionable business strategies. • Develop and maintain dashboards and reports to track KPIs and provide insights that inform decision-making at the strategic level. • Build and deploy data pipelines and models to automate reporting and analysis processes. • Proactively identify and investigate data anomalies or trends affecting product and marketing outcomes. • Present findings clearly to stakeholders, translating complex data into business recommendations. • Contribute to the development and enhancement of data infrastructure and analytical tools in collaboration with the product analytics team.

🎯 Requirements

• Bachelor’s degree in a quantitative field (Statistics, Mathematics, Economics, Computer Science); Master’s preferred. • 7+ years of experience in product and/or marketing analytics with measurable business impact. • Strong understanding of statistical concepts (hypothesis testing, regression analysis, time series analysis). • Proficiency in SQL and experience working with large datasets. • Experience in designing, executing, and interpreting experiments (A/B, multivariate) in product or marketing contexts. • Strong problem-solving, analytical, and commercial acumen skills. • Excellent communication and presentation skills to translate complex data insights for non-technical stakeholders. • Experience with e-commerce businesses; experience with subscription-based models is a plus. • Technical proficiency with: Python (Anaconda, Poetry/Pipenv or piplock), Version Control: Git, GitHub, GitHub Actions, Infrastructure: AWS (S3, ECR, EKS), Reporting & Visualization: Tableau, Streamlit, Workflow Orchestration: Prefect or Airflow.

🏖️ Benefits

• stable employment • competitive compensation • career growth • access to a community of 25k+ like-minded marketing professionals