Art Director

Job not on LinkedIn

🕒 March 24

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Go Fish

1 - 10 employees

🤝 B2B

🛍️ eCommerce

B2B • eCommerce • Technology

Go Fish is a full-service digital marketing agency that combines strategy, creative, media, and technology to drive measurable growth for brands. The firm specializes in SEO, AI-driven optimization (Generative Engine Optimization), paid media, social commerce (including TikTok Shop), digital PR, online reputation management, conversion optimization, and website design/development. Go Fish serves eCommerce and technology-focused clients and emphasizes AI-powered tools and analytics to streamline campaign execution and improve visibility across search, social, and emerging AI platforms.

📋 Description

• Translate client goals into clear creative hypotheses and lightweight prototypes • Develop ads that can be tested and iterated quickly • Lead the creation of both AI-generated and traditional assets (static, motion, short-form video) • Maintain prompt libraries, guardrails, and quality assurance standards • Partner with account and media teams on KPIs, budgets, and testing agendas • Integrate brand and performance insights back into each client’s creative system • Manage a small group of freelancers, including scoping work, giving actionable feedback, and keeping timelines and budgets on track • Identify efficiency improvements (e.g., reducing handoffs, improving templates, strengthening naming and metadata systems) • Spot opportunities for automation (batching, scripts, export workflows) that improve speed without sacrificing quality • Maintain a steady testing cadence with Search and Social teams • Review performance results with the team and determine what to scale or retire • Monitor overall creative effectiveness and the resources required to achieve it

🎯 Requirements

• 2–3+ years in art direction with shipped work that moved KPIs • Hands-on comfort with generative AI tools (image/video/copy) and thoughtful promptcraft • Proficiency in Figma and Adobe CC; experience building and maintaining design systems • Familiarity with platform specs and constraints across Meta, TikTok, Google, YouTube, and programmatic • Experience managing freelancers or a small production team • Fluency in growth metrics and creative testing • Branding experience, Automation or scripting chops; motion/video workflow experience

🏖️ Benefits

• Health insurance • Professional development

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