Marketing Specialist

Job not on LinkedIn

🕒 May 29

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GoFasti

51 - 200 employees

🎯 Recruiter

🤝 B2B

👥 HR Tech

Recruitment • B2B • HR Tech

GoFasti is a company specializing in connecting businesses with top-tier talent from Latin America for remote work. They offer a comprehensive service that includes sourcing, vetting, and managing hiring processes for roles such as developers, designers, engineers, medical billers, and social media managers. GoFasti emphasizes forming dedicated remote teams to help companies reduce labor costs and eliminate hiring hassles, while ensuring compliance with Latin American tax and labor laws. They promise quick candidate matching, with a focus on seamless integration into client workflows.

📋 Description

• Own and elevate GoFasti’s brand identity across all channels. • Develop marketing campaigns that support company goals, partnerships, and talent initiatives. • Maintain brand consistency across company, executive, and partner-facing communications. • Conduct market research to inform strategy and identify growth opportunities. • Produce high-quality content for executives and company channels (LinkedIn, Instagram, YouTube, etc.). • Work with designers to create compelling visuals, carousels, reels, and social assets. • Draft long-form content: thought-leadership posts, newsletters, case studies, press statements. • Plan editorial calendars and oversee social publishing with clear KPIs. • Monitor community engagement and respond on behalf of the brand. • Build and maintain the digital presence of company executives (mainly LinkedIn and IG). • Craft storytelling-driven content that positions executives as industry voices. • Coordinate photo/video asset creation through designers, photographers, or video editors. • Plan and optimize marketing funnels with strong CTAs (landing pages, DMs, email sequences, webinars). • Track performance across platforms to uncover opportunities and improve results. • Collaborate with internal teams, photographers, and video editors to execute campaigns end-to-end. • Leverage AI tools for content production, segmentation, research, and automation. • Stay up to date with marketing, AI, and automation trends to infuse innovation into workflows.

🎯 Requirements

• 5+ years of experience in marketing, branding, social media management, or related roles. • Demonstrated success managing brand presence and social media for a company or executives. • Strong copywriting and storytelling skills—clear, engaging, and human-centered. • Experience working with designers, creative teams, and external vendors. • Strong understanding of digital channels: LinkedIn, IG, TikTok, YouTube, email, and landing pages. • Ability to plan and execute marketing campaigns end-to-end. • Solid grasp of analytics and performance tracking (platform insights, funnel metrics). • Fluent English communication (spoken and written); Spanish is a plus. • Highly proactive, organized, detail-oriented, and adaptable in a remote environment. • Familiarity with AI tools (ChatGPT, automation platforms, content optimization tools). • Experience supporting executive personal brands as a growth engine.

🏖️ Benefits

• The talent will work REMOTELY allocated at our client.

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