Business Analyst – HubSpot Product Owner

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November 12

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GoGlobal

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HR Tech • Enterprise • Compliance

GoGlobal is a leading provider of global human resources management solutions, specializing in services such as global hiring, employee onboarding, payroll management, and compliance with international regulations. As an Employer of Record (EOR), GoGlobal allows businesses to hire and manage talent worldwide without the complexities and legal risks involved in international employment. Their platform enables clients to attract, hire, and retain the best talent while ensuring compliance with local labor laws across various countries. By offering expert HR consulting and support, GoGlobal helps companies expand globally, explore new markets, and manage transactions smoothly. The company is committed to providing comprehensive HR solutions that facilitate global business operations, making it easier for businesses to thrive internationally.

51 - 200 employees

👥 HR Tech

🏢 Enterprise

📋 Compliance

📋 Description

• Serve as the primary Product Owner for HubSpot platform, owning the product roadmap and vision for sales usage optimization • Define and prioritize the HubSpot backlog based on business value, strategic alignment, and resource availability • Translate business requirements into actionable user stories and acceptance criteria • Facilitate stakeholder meetings to gather requirements and communicate platform capabilities and limitations • Champion data-driven decision-making and ensure HubSpot usage supports company-wide KPIs • Establish and manage a formal change request process for all HubSpot modifications • Triage incoming change requests by assessing business impact, technical feasibility, and strategic alignment • Maintain a change request log with clear prioritization criteria and status tracking • Conduct impact analysis for proposed changes across integrated systems and workflows • Coordinate with cross-functional teams to evaluate dependencies and potential conflicts • Develop detailed implementation plans for approved changes, including timelines, resource requirements, and risk mitigation strategies • Create and maintain comprehensive documentation of all HubSpot workflows, automations, and custom processes • Document standard operating procedures (SOPs) for common HubSpot operations and troubleshooting • Maintain a system architecture diagram showing HubSpot's integration points with other business systems • Produce regular reports on platform usage, adoption metrics, and ROI • Ensure all HubSpot configurations and customizations align with enterprise data governance policies • Collaborate with data team to maintain data quality standards and implement validation rules • Design and enforce naming conventions, field management protocols, and data hygiene practices • Monitor data flow between HubSpot and other systems to ensure consistency and accuracy • Identify opportunities to leverage HubSpot data for advanced analytics and business intelligence • Develop and execute comprehensive test plans for all HubSpot changes before production deployment • Perform user acceptance testing (UAT) coordination and sign-off processes • Create test scenarios covering functional, integration, and regression testing • Maintain a testing environment and ensure it mirrors production configurations • Document and track defects through resolution, working with vendors or internal teams as needed • Monitor HubSpot platform performance and identify optimization opportunities • Stay current with HubSpot product updates, new features, and best practices • Conduct regular audits of workflows, automations, and data quality • Facilitate training sessions and create user guides to improve platform adoption • Benchmark our HubSpot usage against industry best practices

🎯 Requirements

• 3+ years of hands-on experience with HubSpot (Marketing Hub, Sales Hub, and/or Service Hub) • Strong understanding of CRM architecture, data models, and integration patterns • Experience with workflow automation, lead scoring, and attribution modelling • Proficiency in data analysis and visualization tools • Working knowledge of APIs, webhooks, and middleware platforms • HubSpot certifications preferred (Administrator, Implementation, Solutions Partner) • Proven experience in business process mapping and workflow documentation • Strong analytical mindset with ability to translate complex business needs into technical requirements • Experience with Agile/Scrum methodologies and product ownership • Excellent problem-solving skills and attention to detail • Understanding of marketing operations, sales processes, and customer lifecycle management • Outstanding communication skills with ability to present to both technical and non-technical audiences • Strong stakeholder management experience across multiple departments • Ability to prioritize competing demands and manage multiple projects simultaneously • Self-motivated with ability to work independently and drive initiatives forward • Diplomatic approach to change management and conflict resolution • Experience with SQL and data querying languages • Knowledge of GDPR, CCPA, and other data privacy regulations • Familiarity with complementary marketing tech tools (Salesforce, Marketo, Segment, etc.) • Project management certification (PMP, Prince2, or similar) • Experience in SaaS or technology company environment • Understanding of revenue operations (RevOps) principles