Director, Product Strategy – Operations, Product Adoption

🔥 10 minutes ago

🇮🇳 India – Remote

⏰ Full Time

🔴 Lead

⚡️ Product Operations

👻 Ghost score 13%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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HighLevel

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2018

💼 Consulting

📦 Logistics

☁️ SaaS

💰 Series A on 2021-11

Consulting • Logistics • SaaS

HighLevel is an all-in-one marketing and sales platform designed to help businesses grow and succeed. The platform consolidates various marketing tools into a single solution, providing features such as lead capture through landing pages, surveys, forms, and calendars, as well as tools for nurturing leads via automated messaging across multiple channels including phone, SMS, email, and social media. HighLevel offers customizable solutions like online appointment scheduling, multi-channel follow-up campaigns, and pipeline management. Additionally, businesses can build websites, funnels, and landing pages using the intuitive page builder. HighLevel supports integrating with existing systems via API, and offers a membership platform for community building and course management. The platform is targeted towards marketers and offers white-labeling options for businesses to brand the software as their own. With a community-driven development approach and award-winning support, HighLevel is focused on empowering businesses to streamline their operations and enhance their marketing efficiencies.

📋 Description

• Define and drive HighLevel’s product adoption strategy across key products, features, and customer segments • Identify barriers preventing customers from discovering, activating, and repeatedly using high-value capabilities • Develop frameworks to measure adoption across the customer lifecycle • Prioritize adoption opportunities based on customer impact, business value, and strategic importance • Establish adoption metrics and success criteria for strategic product initiatives • Analyze customer journeys, funnels, cohorts, feature usage, and behavioral patterns • Partner with Data and Product teams to understand time-to-value, activation, feature penetration, engagement, retention, and churn • Segment adoption by customer type, cohort, geography, product, and use case • Build executive-level visibility into product adoption performance and emerging risks • Translate adoption insights into product recommendations and influence product roadmaps • Develop business cases for high-impact adoption initiatives and help prioritize investments • Partner with Product, Design, Engineering, Data, Marketing, Customer Success, Support, and Revenue teams • Drive cross-functional initiatives to increase adoption of strategic product capabilities • Create ownership, operating rhythms, metrics, and accountability for adoption initiatives • Define how new product capabilities will achieve meaningful customer adoption • Develop customer and market insights by combining quantitative product data with qualitative feedback • Establish feedback loops into Product and benchmark adoption against relevant SaaS and technology platforms

🎯 Requirements

• 12+ years of experience across Product Strategy, Growth, Product Management, Product Operations, Strategy & Operations, or related functions • Meaningful leadership experience • Strong experience driving product adoption, activation, engagement, retention, or product-led growth within a technology/SaaS business • Demonstrated ability to use product and customer data to identify problems and drive strategic decisions • Strong understanding of funnels, cohorts, segmentation, experimentation, retention, and customer lifecycle metrics • Track record of influencing Product roadmaps and senior stakeholders without relying solely on direct authority • Ability to move comfortably between executive-level strategy and hands-on problem solving • Experience leading complex, cross-functional initiatives with measurable business outcomes • Strong communication and storytelling skills, particularly when translating complex data into clear recommendations • Experience with B2B SaaS, SMB products, platform businesses, or multi-product ecosystems is highly preferred

🏖️ Benefits

• Remote-first work environment • Equal Opportunity Employer • Global, remote-first organization • Employee-focused culture • Opportunity to work on systems supporting millions of businesses worldwide