HighLevel
201 - 500 employees
Founded 2018
☁️ SaaS
🤝 B2B
💰 Series A on 2021-11
SaaS • Marketing • B2B
HighLevel is an all-in-one marketing and sales platform designed to help businesses grow and succeed. The platform consolidates various marketing tools into a single solution, providing features such as lead capture through landing pages, surveys, forms, and calendars, as well as tools for nurturing leads via automated messaging across multiple channels including phone, SMS, email, and social media. HighLevel offers customizable solutions like online appointment scheduling, multi-channel follow-up campaigns, and pipeline management. Additionally, businesses can build websites, funnels, and landing pages using the intuitive page builder. HighLevel supports integrating with existing systems via API, and offers a membership platform for community building and course management. The platform is targeted towards marketers and offers white-labeling options for businesses to brand the software as their own. With a community-driven development approach and award-winning support, HighLevel is focused on empowering businesses to streamline their operations and enhance their marketing efficiencies.
Senior Director, Product Management – Platform & Core Products
🕒 September 15, 2025
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HighLevel
201 - 500 employees
Founded 2018
☁️ SaaS
🤝 B2B
💰 Series A on 2021-11
SaaS • Marketing • B2B
HighLevel is an all-in-one marketing and sales platform designed to help businesses grow and succeed. The platform consolidates various marketing tools into a single solution, providing features such as lead capture through landing pages, surveys, forms, and calendars, as well as tools for nurturing leads via automated messaging across multiple channels including phone, SMS, email, and social media. HighLevel offers customizable solutions like online appointment scheduling, multi-channel follow-up campaigns, and pipeline management. Additionally, businesses can build websites, funnels, and landing pages using the intuitive page builder. HighLevel supports integrating with existing systems via API, and offers a membership platform for community building and course management. The platform is targeted towards marketers and offers white-labeling options for businesses to brand the software as their own. With a community-driven development approach and award-winning support, HighLevel is focused on empowering businesses to streamline their operations and enhance their marketing efficiencies.
📋 Description
• Define and drive long-term product vision, roadmap, and success metrics for platform and core product areas • Manage and coach Group PMs and PMs, cultivating a strong leadership bench and ensuring high performance • Serve as the bridge between platform engineering, infra, and product to enable faster development via well-designed interfaces and reusable systems • Set quality standards for API design, system performance, scalability, and reliability • Lead cross-functional coordination with design, engineering, QA, support, data, and legal for on-time, high-quality launches • Represent the needs of agencies, sub-accounts, and end contacts in platform and CRM decisions • Collaborate with Product leadership to influence org-wide product strategy, culture, and planning cadences • Lead strategic quarterly and annual planning, prioritizing technical debt, product innovation, and user experience • Act as a thought partner to engineering leadership in shaping architecture and development investment decisions • Drive strategic priorities: build extensible platform primitives, modernize core CRM, advance workflows engine and Workflow AI, drive UX consistency, enforce instrumentation and analytics readiness, and operationalize product management excellence
🎯 Requirements
• 12–15+ years in product management • At least 5+ years managing managers (GPMs, Directors or equivalents) • Experience scaling platform and core product orgs in fast-growth B2B SaaS companies (ideally $500M-$1B ARR) • Deep fluency in CRM, automation platforms, or workflow engines (data models, APIs, system-level product thinking) • Prior experience building internal platforms or developer tools supporting multiple product teams • Ability to scale orgs, implement processes, and hire/coach high-performing PMs • Technical fluency to partner with engineering on infra trade-offs, architecture, and scalability • Familiarity with two-tier SaaS, multi-tenant environments, and role-based access control models • Strong written and asynchronous communication skills • Prior experience leading large product teams (managing 25–30 PMs via Group PMs)
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