Senior Product Manager – Creators

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HighLevel

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2018

☁️ SaaS

🤝 B2B

💰 Series A on 2021-11

SaaS • Marketing • B2B

HighLevel is an all-in-one marketing and sales platform designed to help businesses grow and succeed. The platform consolidates various marketing tools into a single solution, providing features such as lead capture through landing pages, surveys, forms, and calendars, as well as tools for nurturing leads via automated messaging across multiple channels including phone, SMS, email, and social media. HighLevel offers customizable solutions like online appointment scheduling, multi-channel follow-up campaigns, and pipeline management. Additionally, businesses can build websites, funnels, and landing pages using the intuitive page builder. HighLevel supports integrating with existing systems via API, and offers a membership platform for community building and course management. The platform is targeted towards marketers and offers white-labeling options for businesses to brand the software as their own. With a community-driven development approach and award-winning support, HighLevel is focused on empowering businesses to streamline their operations and enhance their marketing efficiencies.

📋 Description

• Contribute to the Creators Product Roadmap – Partner with product leadership to help shape and execute the roadmap for HighLevel's Courses platform, serving 1.1M+ monthly active learners, with a focus on engagement, completion, and retention in a B2B2C environment. • Own Defined Areas of the Learner Journey – Take end-to-end ownership of specific segments of the learner experience — from first course interaction through completion and repeat engagement — identifying friction points and opportunities to improve learner outcomes. • Support Learner Growth & Monetization – Contribute to initiatives that improve learner adoption, stickiness, and outcomes while supporting revenue expansion through better course discovery, consumption, and progression experiences. • Deliver Core Learning Experiences – Lead the development of features that enhance course creation, consumption, progress tracking, and learner success at scale. • Champion UI/UX Excellence – Partner closely with design and engineering to deliver intuitive, accessible, and mobile-friendly learning experiences with a strong emphasis on usability and performance. • Experiment & Optimize – Design, execute, and analyze A/B tests to validate hypotheses, improve engagement metrics, and optimize learner journeys across web and mobile. • Support Scale & Reliability – Contribute to ongoing improvements in platform scalability, performance, and reliability to support a large and growing learner base. • Collaborate Cross-Functionally – Work across engineering, design, data, marketing, and customer-facing teams to drive adoption and improve learner satisfaction. • Leverage Data for Decisions – Use analytics and experimentation insights to prioritize roadmap investments and measure product impact. • Deliver Outcomes, Not Just Features – Drive measurable improvements in learner engagement, retention, completion rates, and overall platform growth within your areas of ownership. • Support Activation & First-Value Initiatives – Contribute to identifying and optimizing learner activation milestones (e.g., first lesson completed, first course finished) that correlate with long-term retention and monetization. • Track Metrics & Business Impact – Own and report on success metrics for your areas, including learner activation rate, course completion rate, time-to-first-value, retention cohorts, and revenue per learner, using data to continuously refine product strategy.

🎯 Requirements

• 7+ years of Product Management experience, with meaningful exposure to B2C or B2B2C learning platforms, content products, or creator-focused SaaS. • Proven track record of shipping product features that drive measurable improvements in learner engagement, completion, retention, or business growth. • Solid understanding of UI/UX principles for learning experiences, with the ability to partner closely with design teams to deliver intuitive, accessible, and high-quality user journeys. • Experience contributing to creator growth and monetization within subscription, marketplace, or creator-led business models. • Familiarity with SaaS and creator platform growth levers, including creator activation, engagement loops, retention, lifecycle optimization, and audience monetization. • Bonus: You have worked on a B2C learning or content platform and can clearly articulate your personal impact on growth, engagement, and learner satisfaction.