Assistant Brand Manager – Pet

November 7

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

💵 $88k - $110k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💃 Brand Manager

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Golden Hippo

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Wellness • Beauty • B2C

Golden Hippo is an employee-owned, vertically-integrated builder of some of America’s most popular health and wellness brands. With over 1,400 team members across multiple companies, Golden Hippo is dedicated to improving the lives of people and their pets by creating best-in-class products that promote health and happiness. The company generates over $1 billion in revenue annually through its diverse range of brands and products. Golden Hippo prides itself on educational content that helps guide consumers towards smarter health choices and offers a supportive work environment with numerous opportunities for professional growth and development.

201 - 500 employees

🧘 Wellness

💄 Beauty

👥 B2C

📋 Description

• The Assistant Brand Manager (ABM) supports the Senior Brand Manager in driving strategy and execution for both a scaled brand and an emerging brand. • This role focuses heavily on project management, ensuring brand initiatives, product launches, and campaigns are executed on time and aligned with company goals. • The ABM works cross-functionally with creative, operations, product development, and CX teams to keep projects organized, track timelines, and maintain brand consistency across all channels. • Manage end-to-end project execution, including planning, timelines, and performance analysis, refining strategies to maximize ROI, CVR, AOV, LTV and other relevant metrics. • Develop and execute integrated marketing campaigns to increase brand awareness, customer acquisition, and loyalty. • Conduct market, customer, and competitor research to identify trends, opportunities, and potential threats. • Strategize website merchandising and promotions to drive revenue and product trials. • Support and enhance customer onboarding and engagement across inserts, autoresponders, email, SMS, and other marketing touchpoints. • Collaborate with SEO, CX, content, and cross-functional teams (operations, sales, customer service, product development) to ensure alignment and consistent brand messaging. • Lead brand initiatives to improve customer retention, repeat purchases, lifetime value, and subscription performance.

🎯 Requirements

• Project Management: Proven ability to lead end-to-end project execution, including planning, timeline management, and performance analysis. • Integrated Marketing: Proficient in developing and executing multi-channel campaigns to enhance brand awareness, drive customer acquisition, and foster loyalty. • Customer Onboarding & Retention: Expertise in optimizing onboarding processes across inserts, email, SMS, and other touchpoints; experience leading initiatives to improve customer retention, lifetime value, and subscription performance. • Brand Programs & Engagement: Experienced in developing, expanding, and managing brand sampling and gifting programs to increase visibility and engagement. • E-commerce Expertise: Strong background in optimizing website merchandising and creating promotions to drive revenue growth and product trials. • Data & Analytics: Ability to analyze marketing performance and translate insights into actionable strategies; strong knowledge of key metrics such as ROI, CVR, AOV, and LTV. • Collaboration & Communication: Strong collaboration skills to work effectively with cross-functional teams and ensure alignment of marketing strategies with brand objectives.

🏖️ Benefits

• Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans. • Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date. • We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career. • 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being. • Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. • Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career. • Tuition reimbursement program, which reimburses eligible tuition expenses up to specified amounts, empowering you to invest in your ongoing growth and development. • Work towards our collective goals and earn up to 2 extra weeks of pay each month, based on the achievement of KPIs. • Celebrate your accomplishments with our Win of the Week, Spot Bonus, Work Anniversary, and Shout-Outs programs, where your hard work is not only valued but also acknowledged and rewarded. • Reimbursements for a portion of personal cell phone and internet usage for eligible employees. • For those coming into our Woodland Hills, CA office, you’ll find a fully stocked kitchen and a free on-site gym. • Virtual and in-person company events, like our annual holiday party, happy hours, and virtual cooking nights, designed to cultivate connections and enhance work-life balance.