Media Buying Specialist – Meta, Direct Buy

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Golden Pet Brands

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

🍽️ Food & Beverage

🏭 Manufacturing

👥 B2C

Food & Beverage • Manufacturing • B2C

Golden Pet Brands is a vertically integrated pet nutrition company founded in 2017 that makes minimally processed, nutrient-dense food for dogs and cats. The company operates multiple in-house U. S. manufacturing facilities and produces freeze-dried raw, air-dried, and supplement products across three expert-led brands (Dr. Marty Pets, Badlands Ranch, and Ultimate Pet Nutrition). Golden Pet Brands sells through independent and national pet specialty retailers as well as direct-to-consumer channels, and emphasizes real ingredients, minimal processing, and veterinary partnership.

📋 Description

• This role is designed for a media buyer ready to own performance marketing across multiple networks: Meta and direct buy ad networks. • You’ll manage day-to-day budgets and testing on Meta Ads Manager while also building and scaling relationships with direct buy ad network partners such as Newsbreak, Next Door, and Quora etc. • Your ability to move fluidly between platform-based paid social buying and hands-on network partner management will help diversify our acquisition mix and uncover new profitable revenue streams. • Set up, monitor, and optimize Meta ad campaigns, owning budgets and offers as assigned. • Identify, test, and scale direct buy ad network partnerships (e.g., Newsbreak, Next Door, Quora, CPA Email, Email Remarketing) • Build and nurture relationships with key contacts at direct buy ad network partners to negotiate favorable terms and unlock new placements. • Develop and test ad creative across both Meta and direct buy networks to maximize revenue and ROI. • Analyze performance data across both channels (spend, ROI, ROAS, CAC, CPA) and prepare regular reporting with clear, actionable insights. • Maintain accurate tracking and reporting infrastructure, including pixel/S2S tracking, ad network macros, and fraud monitoring, to work around platform tracking limitations. • Collaborate with Creative, Analytics, and Affiliate/Partnerships teams to brainstorm, launch, and iterate on new campaign concepts. • Contribute to improving team workflows and campaign launch processes across both Meta and direct buy, providing feedback and supporting implementation of updates. • Stay current on Meta platform changes, emerging direct buy network opportunities, paid media best practices, and competitor activity.

🎯 Requirements

• Familiarity with Meta Ads Manager and campaign setup. • Comprehensive understanding of media buying principles across both platform-based and direct-to-network buying. • Experience navigating ad network interfaces and building partner relationships. • Solid understanding of pixels, S2S tracking, and attribution to work within tracking limitations. • Strong analytical skills and comfort with spreadsheets and reporting; data-oriented with the ability to self-serve insights. • Detail-oriented, organized, and able to manage multiple channels and partners simultaneously. • Clear communicator, relationship-builder, and proactive team player. • Can adapt in a fast-paced digital environment. • Required Education: Bachelor's degree (or equivalent experience) • Required Experience: 1-2 years

🏖️ Benefits

• Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans. • Annual bonus • We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career. • 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being. • Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. • Reimbursements for a portion of personal cell phone and internet usage for eligible employees. • Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career. • Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date. • Potential for quarterly KPI bonuses.