Head of Marketing

Job not on LinkedIn

🔥 7 minutes ago

🌐 Cyprus, Georgia, +4 more countries – Remote

🇨🇾 Cyprus – Remote 🇬🇪 Georgia – Remote 🇵🇱 Poland – Remote 🇪🇸 Spain – Remote 🇷🇸 Serbia – Remote 🇱🇻 Latvia – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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GoMining

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

💼 Consulting

📣 Marketing

₿ Crypto

Consulting • Marketing • Crypto

GoMining is a digital mining platform that enables users to earn daily Bitcoin rewards through unique digital miners generated at the time of purchase. Users can manage their miners directly from their mobile phones, benefiting from verified data centers while having full control over their mining operations and rewards. The GoMining ecosystem also features a marketplace for trading miners and offers educational resources to help users maximize their earnings in the cryptocurrency space.

📋 Description

• Define and execute the global marketing strategy for GoBTC Pay. • Build positioning, messaging, and value propositions for merchants, partners, and end users. • Develop and execute go-to-market strategies for new markets, features, partnerships, and product launches. • Prioritize regions, customer segments, and verticals based on commercial opportunity. • Own the commercial marketing funnel across merchant acquisition and end-user adoption. • Work with Business Development and Partnerships teams to accelerate merchant growth. • Develop strategies to increase transaction volume, merchant activation, and customer retention. • Define marketing KPIs and measure acquisition, activation, engagement, and revenue. • Build GoBTC Pay as a trusted global Bitcoin payments brand. • Develop co-marketing initiatives with merchants, payment providers, wallets, and strategic partners. • Support regional marketing activities across key launch markets. • Collaborate with PR, Content, Community, and Events teams to strengthen market presence. • Partner with Product, Design, Analytics, Compliance, Sales, and Operations teams. • Align marketing initiatives with business objectives and the product roadmap. • Build scalable marketing processes and planning frameworks. • Lead strategic marketing initiatives across multiple international markets.

🎯 Requirements

• 8+ years of experience in Product Marketing, Growth Marketing, Go-to-Market, or Marketing Leadership roles. • Proven experience building and scaling B2B2C or fintech products. • Strong understanding of payments, merchant acquiring, fintech, banking, or financial services. • Experience developing global go-to-market strategies and leading product launches. • Strong commercial mindset with deep understanding of funnel economics, CAC, LTV, activation, retention, and revenue growth. • Experience working closely with Business Development and Partnerships teams. • Strong analytical and strategic thinking skills. • Experience managing cross-functional marketing initiatives. • Nice to have: Experience in Bitcoin, crypto, Web3, or digital assets. • Nice to have: Experience marketing payment platforms, wallets, PSPs, acquiring, or merchant solutions. • Nice to have: Experience launching products across the US, Europe, UAE, LATAM, or APAC. • Nice to have: Experience building marketing functions in high-growth startups or scale-ups.

🏖️ Benefits

• Professional growth: support for courses, conferences, and English learning (up to 100% coverage). • Work-life fit: remote or hybrid format with flexible hours across international teams. • Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year • Recognition programs: structured performance reviews and team awards. • Team culture: retreats in international locations (for example, company apartments in Cyprus).