PR Lead

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Logo of GoMining

GoMining

201 - 500 employees

Founded 2017

💼 Consulting

📣 Marketing

₿ Crypto

Consulting • Marketing • Crypto

GoMining is a digital mining platform that enables users to earn daily Bitcoin rewards through unique digital miners generated at the time of purchase. Users can manage their miners directly from their mobile phones, benefiting from verified data centers while having full control over their mining operations and rewards. The GoMining ecosystem also features a marketplace for trading miners and offers educational resources to help users maximize their earnings in the cryptocurrency space.

📋 Description

• Own the global PR narrative, including priority markets, media, narrative pillars, and six-month coverage ambitions. • Run the agency portfolio through briefs, KPIs, monthly reviews, scope consolidation, and renewal or exit decisions. • Own the news pipeline from product launches, milestones, data, partnerships, and category commentary. • Lead founder and executive positioning across speaking platforms, keynotes, podcasts, op-eds, LinkedIn, awards, and rankings. • Manage reputation and crisis communications, including risk maps, holding statements, escalation protocols, and spokesperson training. • Build and maintain senior media relationships in priority outlets independently of agency access. • Own the events and side-events programme with the Event Manager. • Align external messaging with the brand platform and product narratives and act as final communications gatekeeper. • Build the media narrative for a regulated and misunderstood category in coordination with Compliance. • Define and report PR KPIs covering coverage quality, share of voice, message pull-through, executive visibility, and cost per outcome.

🎯 Requirements

• 6+ years in PR or communications, including direct experience running external agencies as the client and holding them to results. • Demonstrable tier-1 business, financial, fintech or crypto coverage personally shaped or secured. • Real crisis communications experience in a scrutinised or regulated category. • Track record of founder or executive communications, building a credible public voice from a low base. • Excellent news judgement and a very high standard of written English. • Experience with major event and conference programmes, sponsorship, and partnership communications. • Comfortable working with Legal and Compliance on sensitive external communications. • Commercial literacy regarding agency spend, retainers, costs, and outcomes. • Fluent English. • Crypto or digital assets media experience is nice to have. • Additional languages relevant to priority markets are nice to have.

🏖️ Benefits

• Professional growth: support for courses, conferences, and English learning (up to 100% coverage). • Work-life fit: remote or hybrid format with flexible hours across international teams. • Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year • Recognition programs: structured performance reviews and team awards. • Team culture: retreats in international locations (for example, company apartments in Cyprus).

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