Senior Associate – Digital Marketing, Communications

🕒 3 days ago

🇮🇳 India – Remote

💵 ₹1M - ₹1.2M / year

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Good Business Lab

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2017

💼 Consulting

🏥 Healthcare

🏭 Manufacturing

💰 $750k Grant on 2020-02

Consulting • Healthcare • Manufacturing

Good Business Lab is a global NGO that creates pathways out of poverty by improving worker wellbeing and business resilience. It designs and deploys worker-centered programs, tools, and policies at scale—particularly in areas like climate, health, livelihoods, gender, and workplace practices—and measures impact using causal methods and AI-driven analysis. The organization also builds coalitions, develops organizational capabilities, and advises large employers and stakeholders to integrate wellbeing into business practice.

📋 Description

• Own day-to-day management of GBL’s website and related digital properties • Maintain a website roadmap covering content updates, technical fixes, feature improvements, and strategic development • Manage CMS and no-code updates for blogs, case studies, reports, team profiles, landing pages, forms, and institutional content • Build and maintain reusable page templates and components using Framer or comparable platforms • Conduct quality checks across desktop, tablet, and mobile experiences • Identify and prioritise bugs or technical debt; resolve issues directly or coordinate developers and vendors • Lead on-page SEO and content optimisation • Monitor traffic, acquisition, engagement, conversions, and priority-page performance • Develop recurring performance reports with insights, recommendations, and experiments • Maintain UTM, attribution, and conversion-tracking practices • Recommend improvements to content, website architecture, and digital campaigns using performance data and user feedback • Support integrated digital campaigns across website, social media, email, and paid channels • Adapt research, reports, and organisational updates into effective digital formats • Support editorial-calendar execution and coordinate digital marketing workflows • Build reusable campaign templates, checklists, content banks, and workflows • Support paid-media activity on LinkedIn Campaign Manager and Meta Business Manager • Build and maintain event landing pages, microsites, registration and waitlist forms, confirmation flows, and website components • Set up tracking, integrations, and analytics for event registrations and digital campaigns • Troubleshoot forms, embeds, links, livestreams, and other technical event requirements • Conduct pre-launch quality assurance and post-event updates or archiving • Convert broad objectives into project plans with milestones, owners, dependencies, review points, and measurable outcomes • Maintain trackers and communicate timelines, blockers, risks, and trade-offs • Brief and coordinate website, design, development, analytics, and specialist partners • Translate internal requirements into scopes, acceptance criteria, and consolidated feedback; conduct final quality assurance • Maintain SOPs, templates, checklists, walkthroughs, and onboarding resources • Maintain a register of digital tools, owners, access routes, use cases, renewal needs, and costs

🎯 Requirements

• 3–5 years of relevant experience in digital marketing, website management, integrated communications, growth marketing, or a related field • Hands-on experience managing a CMS or no-code website platform; experience with Framer, Webflow, WordPress, or comparable tools • Strong working knowledge of SEO, Google Analytics, Google Search Console, UTMs, conversion tracking, and digital-performance reporting • Experience supporting digital campaigns across website, social media, email, and/or paid media • Ability to diagnose common website issues, manage responsive QA, and coordinate specialist technical support when required • Strong project-management and organisational skills, including managing dependencies and competing deadlines • Clear written and verbal communication, with the ability to translate complex information into practical briefs and audience-facing content • Strong ownership, attention to detail, and a proactive approach to identifying and resolving problems • Ability to collaborate across teams, manage external partners, communicate risks early, and work independently in a remote or hybrid environment • Interest in GBL’s mission and commitment to communicating research and social impact responsibly • Satisfactory background verification required for employment

🏖️ Benefits

• Equal opportunity employment • Inclusive work environment • Opportunity to experiment and take on dynamic roles • Opportunity to grow with the company • Focus on happiness, output, and quality of work • Accommodation during the recruiting process for disabilities or special needs