Marketing Manager – B2B, Digital Marketing

Job not on LinkedIn

🔥 9 minutes ago

🇮🇳 India – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Liventus, Inc.

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2002

💼 Consulting

🏥 Healthcare

🛡️ Insurance

Consulting • Healthcare • Insurance

Liventus, Inc. is a Northbrook, IL–based custom software development and technology services company (est. 2002) that builds secure software solutions for fintech, equipment financing/lease accounting, and eCommerce businesses. It operates and staffs U. S. affiliate companies including a lending firm (Beacon Funding), an eCommerce storefront (EmbroideryDesigns. com), and an accounting/portfolio servicing firm (ECS Financial Services), while maintaining development operations in India. The company emphasizes continuing education, secure coding practices, remote work opportunities, and competitive employee benefits.

📋 Description

• Understand Liventus’s services, solutions, industry priorities, client challenges and buying process • Translate technical capabilities into clear, differentiated messaging and compelling business value • Build and execute integrated marketing plans aligned with business and sales priorities • Own marketing calendars, recommend budgets, define campaign objectives and identify opportunities • Manage initiatives from concept through launch and measurement • Own website publishing, service and industry pages, blogs, resources, landing pages, forms and calls to action • Develop SEO initiatives covering buyer-intent research, on-page optimization, content gaps, internal linking and technical improvements • Develop and test GEO initiatives for AI-powered search and answer platforms • Improve website conversion paths through analytics, testing and clear messaging • Build editorial programs and thought leadership content around client problems and industry insights • Produce articles, executive LinkedIn posts, newsletters, short videos, webinar topics and sales materials • Develop case studies and validate technical statements and outcome claims • Plan and execute integrated campaigns for priority services, industries and target accounts • Manage email newsletters, targeted campaigns, segmentation, automation, testing and reporting • Manage company social channels, especially LinkedIn • Evaluate and manage paid search or paid social campaigns • Run webinars end to end and support ELFA and other industry events • Pursue podcasts, trade publications, partner webinars, conference panels and association opportunities • Align with sales on target audiences, qualified leads, follow-up expectations and CRM handoffs • Maintain a sales content library and develop collateral • Establish metrics and report on website, search, campaign, lead, meeting and pipeline performance

🎯 Requirements

• Typically 6–10 years of B2B marketing experience, with demonstrated ownership of integrated or digital marketing programs • Experience marketing IT services, technology consulting, enterprise software or other complex professional services is strongly preferred • Track record of independently setting priorities, executing campaigns and demonstrating business results • Ability to explain personal contribution to previous work • Ability to learn complex technology and industry topics quickly, understand buyer needs, and translate them into clear positioning and persuasive marketing • Excellent English writing, editing, interviewing and storytelling skills, including confidence working with senior executives and technical experts • Hands-on corporate website and CMS experience, preferably WordPress, including publishing, landing pages, forms and coordination of technical changes • Strong practical SEO experience and an informed approach to GEO and AI search visibility • Experience with email marketing, segmentation, nurture workflows and campaign reporting • Familiarity with HubSpot, Dynamics 365 Customer Insights, Mailchimp or equivalent platforms • Working knowledge of GA4, Google Search Console, campaign tracking and CRM reporting • Ability to connect marketing performance with lead quality and pipeline outcomes • Experience delivering content, LinkedIn programs, webinars and integrated campaigns • Strong project management across multiple stakeholders • Comfort working with US-based leadership and teams in India, including agreed working-hour overlap • Bachelor’s degree in Marketing, Communications, Business or a related field, or equivalent practical experience

🏖️ Benefits

• Group Mediclaim Policy • Parental Insurance Coverage • Accident Policy • Retirement Benefits (Provident Fund) • Gratuity • Overtime Bonus • Paid Vacation & Holidays • Profit Sharing & Incentives