Global Paid Media Manager

🔥 1 hour ago

🌐 Brazil, Colombia, +2 more countries – Remote

🇧🇷 Brazil – Remote 🇨🇴 Colombia – Remote 🇲🇽 Mexico – Remote 🇵🇪 Peru – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Goodway Group

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1933

💼 Consulting

📣 Marketing

Consulting • Marketing • Advertising

Goodway Group is a digital marketing agency that focuses on integrating data, technology, and creativity to craft stories and build long-lasting relationships. They offer a comprehensive suite of services from martech consultancy and performance creative to deep consumer insights and media analytics. Goodway Group serves as a partner for modern marketers in both B2B and B2C sectors, providing tailored marketing solutions that emphasize outcome engineering, strategic planning, and data-driven insights. Additionally, they support retail media networks by integrating essential components to optimize both onsite and offsite media buying. Through their innovative approach and strong commitment to client satisfaction, Goodway Group transforms client visions into measurable growth and value.

📋 Description

• Plan, activate, optimize, and manage social programmatic media campaigns aligned with client objectives, audience insights, and customer journeys • Develop campaign structures, audience strategies, investment plans, bidding approaches, placement strategies, and testing frameworks • Execute and optimize campaigns across DSPs, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other emerging platforms • Make activation and investment decisions based on business goals, audience behavior, campaign performance, and client or proprietary data • Manage performance against reach, frequency, CTR, conversion rate, CPL, CPA, CAC, ROAS, and other KPIs • Apply test-and-learn approaches across audiences, creative, placements, bidding strategies, inventory, frequency, and campaign structure • Oversee campaign setup, trafficking, QA, optimization, troubleshooting, reporting, forecasting, and billing • Ensure brand safety, fraud prevention, viewability, tracking accuracy, and data-quality transparency • Support audits of prospective and existing client social and programmatic accounts • Identify opportunities to expand campaigns, test new buying strategies, and improve efficiency and scale • Develop activation plans aligned with client business goals and customer journeys • Present campaign performance, analysis, and insights to clients and internal stakeholders • Provide proactive, data-informed recommendations and explain strategies and results in clear business terms • Build trusted client relationships through responsive communication, reliable execution, and strategic guidance • Collaborate with strategy, planning, analytics, creative, CX, investment, and account teams • Coordinate creative requirements, tracking needs, reporting expectations, and campaign timelines • Support and mentor junior team members • Establish and refine activation standards, processes, and best practices • Stay current on platform changes, privacy developments, measurement capabilities, inventory quality, emerging technologies, and industry trends • Contribute to team learning, professional development, and subject-matter expertise

🎯 Requirements

• Bachelor’s degree in marketing, advertising, business, or a related field preferred • Three to five years of experience in social media activation, programmatic media, performance marketing, or a related discipline • Hands-on experience planning, activating, optimizing, and reporting on social programmatic campaigns • Experience working with commerce, retail media, direct-response, or growth-focused clients required • Experience with one or more DSPs and social advertising platforms such as Meta, TikTok, LinkedIn, Pinterest, Snapchat, or X • Strong understanding of audience strategy, campaign structure, bidding, budget allocation, inventory selection, forecasting, testing, optimization, reporting, troubleshooting, and billing • Knowledge of pixels, conversion tracking, attribution, brand safety, fraud prevention, viewability, and data-quality standards • Experience analyzing campaign data using Google Analytics, Looker Studio, Tableau, Skai, or similar platforms • Strong analytical and problem-solving skills • Excellent client communication and presentation skills • Ability to manage multiple campaigns, platforms, priorities, and deadlines • Ability to mentor junior team members and contribute to activation standards • Collaborative experience across strategy, planning, analytics, creative, CX, and investment teams • Strong knowledge of social programmatic trends, buying practices, measurement approaches, and emerging technologies • Must reside outside the United States; priority given to candidates in Brazil, Colombia, Mexico, and Peru • Paid search experience is helpful but not required; SQL experience is a plus

🏖️ Benefits

• Remote-first work environment • Inclusive, human-first company culture • Professional development and team learning opportunities • Opportunity to mentor junior team members • Opportunity to contribute to subject-matter expertise and thought leadership