Magic, Inc
51 - 200 employees
🤝 B2B
⚡ Productivity
B2B • Productivity
Magic, Inc. is a company that provides a frictionless way to connect businesses with thoroughly vetted and cost-effective remote workers for various key functions. Their services include virtual assistance, customer service, sales lead generation, and scheduling, leveraging a combination of automation and the expertise of remote workers to streamline business operations.
Paid Search Manager
Job not on LinkedIn
🕒 September 21
Where this job comes from
Posted on Magic, Inc's careers page, not through a job board
First seen by Remote Rocketship September 21
Still open on Magic, Inc's site. Checked 9 hours ago.
Magic, Inc
51 - 200 employees
🤝 B2B
⚡ Productivity
B2B • Productivity
Magic, Inc. is a company that provides a frictionless way to connect businesses with thoroughly vetted and cost-effective remote workers for various key functions. Their services include virtual assistance, customer service, sales lead generation, and scheduling, leveraging a combination of automation and the expertise of remote workers to streamline business operations.
📋 Description
• Own the strategy, buildout, optimization, and daily management of Google Ads and Microsoft Ads accounts • Manage and fine-tune tROAS and Maximize Conversion Value bidding strategies • Allocate spend across high-intent search, Performance Max, and Demand Gen channels • Structure and refine Branded and Non-Branded search campaigns • Optimize Performance Max campaigns using asset groups, audience signals, negative keyword lists, and placement exclusions • Scale Demand Generation campaigns across YouTube, Discover, and Gmail • Design and execute A/B tests for ad copy, landing pages, creative assets, audience targeting, and bidding targets • Collaborate with data and analytics teams on conversion value modeling, offline conversion tracking, first-party data integration, and attribution accuracy • Work with Creative, Copywriting, and Landing Page teams to provide high-performing campaign assets • Deliver weekly and monthly performance reports covering Spend, Revenue, ROAS, CPA, Conversion Value, and actionable insights to senior leadership
🎯 Requirements
• 4–6+ years of dedicated, hands-on experience managing large-scale Paid Search (Google Ads & Bing Ads) accounts • Proven track record managing paid search budgets of $150K+ per month ($1.5M+ annually) with strict performance goals • Deep expertise with target ROAS (tROAS) bidding, portfolio bid strategies, dynamic value-based bidding, and Smart Bidding mechanics • Extensive experience with non-branded search, Performance Max (PMax), and Demand Gen or Discovery campaigns • Expert capability in Google Analytics 4 (GA4), Excel/Google Sheets, pivot tables, data manipulation, and attribution modeling • Strong understanding of Google Tag Manager (GTM), conversion pixels, server-side tracking, and enhanced conversions • Ability to collaborate on visual and video creative specifications for Demand Gen and asset-led formats • Google Ads and Microsoft Advertising certifications • Experience with third-party SEM management tools such as SA360, Marin, Kenshoo/Skai, or bid management scripts • Background in B2B, E-commerce, or Lead Gen • Available to work full-time during Eastern Time business hours and collaborate with a US-based team • Strong analytical, problem-solving, communication, stakeholder management, organization, forecasting, budget management, and project-prioritization skills
🏖️ Benefits
• Permanent work-from-home forever • Zero commuting and flexible choice of workspace • Mental health support and time to recharge • Monthly Town Hall meetings with company updates and milestones
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