Paid Advertising Strategist

🕒 August 27

🌐 Brazil, Canada, +5 more countries – Remote

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⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 24%

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Logo of Power Digital Marketing

Power Digital Marketing

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Own execution, performance, and growth of campaigns within the assigned book of business • Tie campaign efforts to clients’ broader business goals • Work with account leadership to develop and evolve service strategy within the broader media mix • Own reporting, optimizations, client communication, keyword research, ad copy development, bid optimizations, and routine campaign management • Execute performance marketing through paid social and paid media native platforms • Build and produce campaigns end-to-end across channels with on-time delivery • Lead optimizations to improve performance relative to goals • Manage client budgets and advise on budget changes with accurate pacing • Perform QA to prevent errors that negatively affect client revenue • Make proactive strategy recommendations and surface opportunities and risks • Maintain client testing roadmaps and project-manage experimentation • Escalate performance risks early • Communicate internally about performance, strategy, recommendations, deliverables, and action items • Provide weekly client progress recaps with insights and future recommendations • Own performance reporting and strategy communication • Use data to tell performance stories and articulate results with clear next steps • Employ AI technologies to enhance and optimize business processes

🎯 Requirements

• 2-3 years of digital marketing experience; 1-2 years in an agency setting • Minimum 2-3 years of hands-on experience with at least 2+ paid advertising channels • Experience with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other applicable paid advertising networks • Experience with bid optimization, keyword research, ad copy development, campaign strategy, and optimization processes • Proficiency in Google/Microsoft Office Suite(s) • Proficiency in Google Analytics • Strong understanding of full-funnel marketing • Strong written and verbal communication skills • Strong organizational and project management skills • Self-motivated individual with a strong desire to succeed • Excellent interpersonal skills • Confidence with client-facing presentations and communication • Strong work ethic and ability to learn quickly and independently • Interest in a long-lasting relationship with a growing company

🏖️ Benefits

• Equal Opportunity Employer • Diversity and inclusion commitment • No application, processing, or training fees

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