Goodway Group
Marketing • Advertising • Media
Goodway Group is a digital marketing agency that focuses on integrating data, technology, and creativity to craft stories and build long-lasting relationships. They offer a comprehensive suite of services from martech consultancy and performance creative to deep consumer insights and media analytics. Goodway Group serves as a partner for modern marketers in both B2B and B2C sectors, providing tailored marketing solutions that emphasize outcome engineering, strategic planning, and data-driven insights. Additionally, they support retail media networks by integrating essential components to optimize both onsite and offsite media buying. Through their innovative approach and strong commitment to client satisfaction, Goodway Group transforms client visions into measurable growth and value.
Global Paid Social Media Manager
November 5
Goodway Group
Marketing • Advertising • Media
Goodway Group is a digital marketing agency that focuses on integrating data, technology, and creativity to craft stories and build long-lasting relationships. They offer a comprehensive suite of services from martech consultancy and performance creative to deep consumer insights and media analytics. Goodway Group serves as a partner for modern marketers in both B2B and B2C sectors, providing tailored marketing solutions that emphasize outcome engineering, strategic planning, and data-driven insights. Additionally, they support retail media networks by integrating essential components to optimize both onsite and offsite media buying. Through their innovative approach and strong commitment to client satisfaction, Goodway Group transforms client visions into measurable growth and value.
📋 Description
• Strategically plan, activate, optimize, and manage paid social media buys across social platforms • Make activation choices and implementation plans based on the communication strategy • Utilize client and proprietary data and insights to enhance targeting and adjust investment • Embrace a test-and-learn approach, scaling new buying strategies while staying aligned • Ensure brand safety, fraud prevention, and data quality transparency • Understand client's business goals to develop comprehensive social media activation plans • Anticipate client needs and offer innovative solutions and recommendations based on data analysis • Present campaign analysis and insights to clients • Collaborate with other team members to optimize media across channels and platforms • Implement activation best practices to meet clients' needs
🎯 Requirements
• Bachelor's degree in Marketing, Advertising, or a related field preferred • 3-5 years of experience in strategic media activation, specifically in social. • Experience with commerce clients • Proficient in utilizing social platforms and tools. • Strong analytical and problem-solving skills, with a data-driven mindset. • Excellent communication and presentation skills, with the ability to articulate complex concepts effectively. • Proven experience in managing client relationships and providing strategic recommendations. • Demonstrated leadership abilities, including mentoring and training junior team members. • Collaborative mindset and the ability to work effectively with cross-functional teams. • In-depth knowledge of industry trends, best practices, and emerging technologies in social.
🏖️ Benefits
• Only accepting candidates outside of the US • Priority for those who live in Brazil, Colombia, Mexico, and Peru • 70% of the workforce are female
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