Senior Client Director

🔥 19 hours ago

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Goodway Group

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1933

📱 Media

Marketing • Advertising • Media

Goodway Group is a digital marketing agency that focuses on integrating data, technology, and creativity to craft stories and build long-lasting relationships. They offer a comprehensive suite of services from martech consultancy and performance creative to deep consumer insights and media analytics. Goodway Group serves as a partner for modern marketers in both B2B and B2C sectors, providing tailored marketing solutions that emphasize outcome engineering, strategic planning, and data-driven insights. Additionally, they support retail media networks by integrating essential components to optimize both onsite and offsite media buying. Through their innovative approach and strong commitment to client satisfaction, Goodway Group transforms client visions into measurable growth and value.

📋 Description

• Lead full-funnel client engagements, anchoring business goals to integrated media strategies that drive measurable results across brand, demand, and performance objectives. • Define channel strategy and investment allocations across full-funnel media, ensuring alignment with client goals, consumer behavior, and category insights. • Serve as the senior strategic advisor to client executives, proactively identifying growth opportunities, risks, and future pathways to drive business expansion. • Orchestrate cross-functional teams; Client Strategy, Media Activation, Analytics, and external partners, ensuring a unified, insight-led, and operationally disciplined approach to delivery that aligns with client and business needs. • Drive annual planning, quarterly strategy refreshes, and in-market optimization cycles with a focus on effectiveness, efficiency, and innovation. • Own revenue growth, forecasting, and commercial health of assigned accounts; ensure renewals, upsells, and multi-year expansions. • Lead strategic storytelling for QBRs, business reviews, and executive-level communications with a narrative grounded in data, consumer insight, and enterprise value. • Advocate for category-specific insights and competitive intelligence, embedding vertical expertise into strategies and client recommendations. • Partner with VP-level media and analytics leaders to ensure best practices, governance, channel frameworks, and performance methodologies elevate across the entire client portfolio. • Mentor Client Strategy Leads and Client Managers, developing a high-performing bench of future leaders with strong communication and strategic skills. • Participate in and at times represent and lead Client Strategy in new business pitches for Goodway Group.

🎯 Requirements

• 8+ years of experience in client strategy, media strategy, account leadership, or a related client-facing role. • Experience leading full-funnel media strategies across brand and performance objectives. • Strong understanding of channel strategy, media planning, and investment recommendations. • Proven ability to build trusted relationships with senior-level clients and stakeholders. • Ability to translate business goals, data, and insights into clear strategic recommendations. • Experience partnering cross-functionally with media, analytics, strategy, and operational teams. • Strong communication and presentation skills, including executive-level storytelling. • Experience mentoring, coaching, or leading team members. • Experience supporting account growth, renewals, or strategic expansion opportunities preferred.

🏖️ Benefits

• Check us out at www.goodwaygroup.com to learn more! • If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway! Goodway Group is 70% Female! • We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements. • Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.