Senior Associate, Digital Marketing

Job not on LinkedIn

October 10

☕ Washington – Remote

Although this job is listed in Washington, this company may be open to hiring remote in other states.

💵 $55k - $58k / year

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

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Government Executive

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B2B • News • Government

Government Executive is a prominent media organization that provides news, insights, and analysis regarding the U. S. federal government and its operations. It covers a wide range of topics, including workforce management, legislation, technology in government, and benefits for federal employees. Through various platforms such as newsletters, podcasts, and events, Government Executive aims to inform and engage professionals involved in government sectors.

11 - 50 employees

Founded 1969

🤝 B2B

🏛️ Government

📋 Description

• Own, develop and enhance sponsorship marketing campaigns to meet strategic client goals and assist in sales renewal opportunities. • Develop engaging audience marketing campaigns to increase brand awareness and reach editorial audience goals. • Assist Digital Directors in developing and enhancing digital acceleration products to ensure client success and development of a profitable product. • Contribute to strategic projects to ultimately help achieve company and department goals. • Analyze campaign delivery status through campaign completion across the team. • Employ email best practices for send times, subject lines, list segmentation, format and deliverability. • Analyze open rates and click-through rates to shape email distribution strategy. • Perform other duties as assigned.

🎯 Requirements

• Bachelor’s degree in a related field. • 1-3 years of experience in a digital marketing role. • Strong written and verbal communication skills. • Strong organizational skills. • Flexibility and interest to learn new skills, technologies, and industry trends. • Initiative to drive new ideas forward in the marketing industry. • Familiar with Microsoft Suite, Adobe Suite, and Google Suite. • Experience with HTML, Sailthru, or email marketing is a plus. • Experience with social media is a plus.

🏖️ Benefits

• Medical, dental, and vision insurance plans • 401(k) retirement plan with company match • Open time off policy • Twelve weeks paid parental leave • Supportive, collaborative teams • Unique opportunity to help government officials from a private sector company • Expansive learning and development opportunities