Digital Performance Specialist

🔥 35 minutes ago

🚗 Michigan – Remote

🚗 Michigan – Remote

⏰ Full Time

🟢 Junior

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GP Strategies Corporation

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1966

📚 Education

👥 HR Tech

🤝 B2B

Education • HR Tech • B2B

GP Strategies Corporation is a global talent transformation and learning services company that helps organizations improve workforce performance through integrated consulting, managed learning services, content design and development, training delivery, and learning technology. The firm combines human expertise with AI-driven tools to deliver custom upskilling, leadership development, technical training, and enterprise technology adoption programs for large organizations across industries. GP Strategies provides consulting on organizational learning, AI readiness and implementation, and operates learning platforms and services to support long-term workforce capability and performance.

📋 Description

• Act as the primary digital advisor for assigned dealers, driving adoption and success across sponsored digital programs. • Partner with District Sales and Aftersales Managers to identify opportunities that boost dealer engagement and performance. • Coach dealers on customer acquisition, retention, and satisfaction through cutting-edge digital strategies. • Conduct digital assessments, review KPIs, and develop actionable plans to improve results. • Coordinate website customizations, resolve vendor issues, and quarterback technical support requests. • Lead execution of divisional go-to-market strategies across key digital areas: Websites & digital advertising, Consumer marketing, Lead management, Service optimization, Social media & reputation management, Digital signage and more.

🎯 Requirements

• Bachelor’s degree and 1–2 years of experience in digital marketing or advertising. • Working knowledge of SEO, SEM, social media, CRM, and digital retail strategies. • Strong consulting and relationship-building skills—you know how to become a trusted advisor. • Excellent communication and time management skills in a fast-paced environment. • Ability to travel up to 20% and adapt to varying levels of dealership digital expertise. • Automotive or dealership experience preferred. • Familiarity with Salesforce and performance consulting processes.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Remote work options