Integrated Search Manager

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Lithia

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Lithia Chrysler Dodge Jeep RAM of Grand Forks is an automotive sales and service dealership located at 2373 32ND AVE S, Grand Forks, North Dakota, United States.

11 - 50 employees

📋 Description

• Develop integrated strategies across traditional Search and AI-driven search channels • Drive strategic direction of the Search Marketing channel to ensure maximum visibility, efficiency, and ROI • Establish standards, focus areas, core KPIs, and SLAs for vendor partners • Evaluate vendor partners across the Lithia dealer network while planning and executing quarterly audits • Implement tracking solutions across web assets (GA4, GTM, pixels, tags) to ensure reliable data capture and reporting • Oversee Google partnership as well as corresponding platforms including Google Ads, Google Merchant Center, YouTube, etc. • Negotiate competitive fee structures with on-program Search partners • Identify, test, and implement new search tactics, automation, and optimization techniques • Manage and optimize campaigns across Google Ads, Bing Ads, and other relevant platforms • Oversee keyword segmentation, bidding strategies, audience targeting, and creative testing • Adapt content and paid strategies for emerging AI search experiences (e.g., SGE, OpenAI Search, Chat-based retrieval systems) • Guide teams in prompt-driven optimization, structured content development, and AI-friendly strategies • Evaluate and integrate AI tools for workflow enhancements, content generation, insights, and automation • Analyze channel performance and deliver actionable insights • Build dashboards, reporting frameworks, and experiment analyses • Translate data into clear strategic recommendations • Collaborate with Media, Content, Analytics, and Creative teams • Provide search input for landing pages, site architecture, and campaign planning • Educate teams on evolving search and AI trends and recommend best practices to improve performance

🎯 Requirements

• 4–6+ years in SEM, SEO, or integrated search within growth-driven environments • Proven ability to manage large, complex paid search budgets • Strong technical and content SEO knowledge; proficient with GA4, GSC, Looker, and analytics tools • Familiar with AI/LLM search systems, prompt optimization, and emerging search models (SGE, Perplexity, ChatGPT Search) • Highly analytical with experimentation and data-driven optimization experience • Strong attention to detail, urgency, critical thinking, and time management • Collaborative team player with experience working cross-functionally and with external agencies

🏖️ Benefits

• Competitive pay • Medical, Dental and Vision Plans • Paid Holidays & PTO • Short and Long-Term Disability • Paid Life Insurance • 401(k) Retirement Plan • Employee Stock Purchase Plan • Lithia Learning Center • Vehicle Purchase Discounts • Wellness Programs